No longer accepting applications

Performance Marketing Lead

ClientCurvevapi, India

1 day ago

Job description

Please Apply only if you qualify : Immediate Joiners only !!!!!

Performance Marketing Lead (US & Canada Markets)

Location : Hyderabad (Work From Office)

Salary : ₹5,00,000 – ₹8,00,000 per annum + performance bonus

Experience Required : 3–10+ years

Industry : Home Services, Marketplace Apps, On-Demand Services, Gig Economy Platforms

About the Role

We are building a fast-scaling home-service booking platform similar to Urban Company, TaskRabbit, and Handy—connecting customers with trusted service professionals.

We are looking for a Performance Marketing Lead who can own paid growth across Google, Meta, YouTube, TikTok, and App Campaigns , specifically for US & Canada markets .

This is a high-impact role where you will directly drive installs, bookings, revenue, and provider acquisition .

Key Responsibilities

1. Paid Advertising & Budget Ownership

Plan, execute, and optimize paid campaigns across :
Google Ads (Search, Local Services Ads, Display, UAC)
Facebook / Instagram Ads
YouTube Ads
TikTok Ads (for US & Canada audiences)
Microsoft Ads
Manage monthly budgets efficiently (ROI & CAC-driven).
Reduce CAC while increasing booking volume and revenue.

2. App Installs & Booking Funnel Optimization

Optimize user acquisition campaigns for :

CPI (Cost per Install)

CPA / CPB (Cost per Booking)

Install → Registration → Booking conversion

Work closely with product team to improve landing pages, onboarding screens, and funnel drop-offs.

3. Geographic Targeting & Hyperlocal Campaigns

Run city-wise campaigns for :

Calgary

Albeta

British Colombia

Vancouver

Toronto

US metros

Execute “hyperlocal ads” based on ZIP codes, community clusters, suburbs, and neighbourhood demand.

4. Service Category Marketing

Drive campaigns for categories such as :

Cleaning

Plumbing

Handyman

HVAC

Moving Services

Electricians

Appliance Repair

Beauty-at-home

Each category requires separate targeting, creatives, and funnels.

5. Data, Analytics & Reporting

Own performance dashboards using :

GA4

AppsFlyer / Branch / Adjust

Meta & Google reporting

Monitor daily metrics (CPA, CPC, CTR, ROAS, LTV, ACoS).

Deliver weekly reports with insights, improvements, and experiments.

6. Conversion-Focused Creative Strategy

Work with creative teams to develop :

Conversion-based ad videos

Testimonial ads

UGC-style ads

Short-format TikTok-style videos

Run A / B tests for creatives, copies, CTAs, thumbnails.

7. Provider Acquisition Campaigns (Gig Workers)

Like Urban Company, TaskRabbit, Handy — run campaigns to onboard :

Cleaners

Electricians

Handyman professionals

Movers

HVAC technicians

Assist in lead generation for service providers in US & Canada.

8. Experimentation & Growth

Conduct experiments across :

Lookalike audiences

City-wise funnels

Category-based messaging

Retargeting strategies

Implement winning experiments to scale quickly.

Key Skills Required

Strong experience managing US & Canada ad accounts

Hands-on with Google Ads, Meta Ads, YouTube, TikTok

Strong understanding of CAC, LTV, ROAS & marketplace economics

Experience with on-demand / gig services is a big advantage

Strong analytical mindset with ability to read data & make decisions

Experience with attribution tools like AppsFlyer / Branch / Adjust

Understanding of hyperlocal targeting & ZIP-based ads

Knowledge of SEO / ASO (added advantage)

Experience in mobile user acquisition for B2C apps

What You’ll Own (KPIs)

CAC (Customer Acquisition Cost)

CPI (Cost per Install)

Cost per Booking (CPB)

ROAS (Return on Ad Spend)

Install → Booking conversion rate

Provider acquisition cost

City-wise booking growth (Calgary, Vancouver, Toronto, US cities)

Repeat user growth via remarketing

Reduction in wasted spend

Who Should Apply

This role is perfect for someone who has worked in :

Home-service apps

Marketplace apps

Gig economy platforms

B2C mobile apps

Food delivery, grocery delivery, or logistics apps

Agencies managing US / Canada clients

If you love growth, data, performance ads, and marketplace scaling , this role is for you.

Why Join Us

High ownership role

Build the next big home-service brand in North America

Work directly with founders

Learn from fast-scaling startup environment

Competitive salary + performance bonus

Create a job alert for this search

Performance Marketing Lead • vapi, India

Related jobs

Promoted
New!

Contract Performance Manager

Tata ElectronicsVapi, Gujarat, India

About The Business Tata Electronics is a prominent global player in the electronics manufacturing industry, with fast-emerging capabilities in Electronics Manufacturing Services, Semiconductor Ass...Show moreLast updated: 11 hours ago

Promoted

Performance Marketing Executive (Google Ads)

hotsourcedvapi, gujarat, in

We’re a performance marketing agency that helps brands grow profitably through paid media.Our approach is lean, transparent, and channel-agnostic—focusing on what moves the needle for our clients.W...Show moreLast updated: 1 day ago

Promoted
New!

Meta Ads Performance Marketer (2+ year experience d2c)

Ayuvya Ayurvedavapi, gujarat, in

Performance Marketing Specialist (Meta Ads).You will work across both Ayuvya and imfresh to drive awareness, conversions, and high-ROAS growth for multiple product categories.This role demands deep...Show moreLast updated: 4 hours ago

Promoted

Full Stack Lead

IDfyvapi, gujarat, in

IDfy is Asia’s leading TrustStack, trusted by the best, with global expertise and enterprise-grade tech.We’re solving trust challenges, making compliance easy, fraud detection smarter, and onboardi...Show moreLast updated: 13 days ago

Promoted
New!

Lead - Revenue Assurance

CarDekho Groupvapi, gujarat, in

Design and enforce robust control mechanisms for end-to-end revenue flow - from booking to realization - across large transaction volumes and multiple business units. Monitor daily inflows / outflows ...Show moreLast updated: 11 hours ago

Promoted

AEP RT CDP Expert ( Full-time at a Fortune 500 tech MNC )

HARPvapi, gujarat, in

Deliver solutions for integrating various CRMs with Marketing Cloud.Integrate multiple tools using REST APIs and Webhooks. Connect AEP RT CDP with Marketing Cloud Interaction Studio and third-party ...Show moreLast updated: 1 day ago

Promoted

Digital Growth Associate (Advertiser Relations)

Seize The Ads Pvt Ltd.vapi, gujarat, in

Location : Indore (On-site preferred) | Remote candidates with relevant exposure may apply.Experience : 0–2 Years (Freshers welcome). At Seize The Ads, we’re building a global performance marketing ec...Show moreLast updated: 13 days ago

Promoted

Marketing and Business Growth professionals

iValley Corporationvapi, gujarat, in

Valley Corporation is a Canada based tech start-up in the field of information and consumer technology.Aravalley India Pvt Ltd is our collaboration in India. As a company, we aim to revolutionize th...Show moreLast updated: 1 day ago

Promoted

Email Marketing Specialist

ConfidentialBilimora, India

We're looking for a passionate.You'll be responsible for creating and managing email campaigns that engage our audience, generate leads, and strengthen customer relationships.Plan, design, and exec...Show moreLast updated: 13 days ago

Promoted

Senior Analyst - Performance Attribution, Malaysia

Invartis Consultingvapi, gujarat, in

Job Location - Cyberjaya Malaysia.This role will require relocation to Malaysia.The position is not based in India.We are seeking to hire well experienced Techno-functional Investment Performance O...Show moreLast updated: 1 day ago

Promoted

Salesforce Marketing Cloud Sr Developer

Tata Consultancy ServicesVapi, Republic Of India, IN

Role : Salesforce Marketing Cloud Developer.In-depth knowledge of Salesforce Marketing Cloud (SFMC) platform.Expertise in Email Studio, Mobile Studio, Journey Builder, and Automation Studio.Familia...Show moreLast updated: 1 day ago

Promoted

Lead Generation Executive

Salesablevapi, gujarat, in

B2B sales acceleration platform empowering businesses with lead generation, intelligent data insights, and sales enablement tools. We’re on a mission to expand our footprint —and we need a growth sp...Show moreLast updated: 13 days ago

Promoted
New!

Sales Marketing Executive

Cybotronicsvapi, gujarat, in

The ideal candidate should have a strong ability in.If you are a self-starter with proven expertise in sales strategy, digital marketing, and stakeholder engagement we’d love to hear from you.Mana...Show moreLast updated: 11 hours ago

Promoted

Delivery Lead

thinkbridgevapi, gujarat, in

We are a global digital product development firm that helps growth-stage companies gain the technology sophistication and maturity of leading modern digital businesses. We differentiate ourselves by...Show moreLast updated: 2 days ago

Promoted

Lead Seo Marketing

Freyr SolutionsVapi, Republic Of India, IN

Requirement : 8–12 years of progressive SEO leadership experience, preferably in high-growth B2B or global digital-first organizations. Exceptional candidates below this range with a vision-first app...Show moreLast updated: 6 days ago

Promoted

Digital Marketing Manager

Volodyvapi, gujarat, in

We are seeking an experienced Digital Marketing Manager to lead global lead-generation efforts across APAC, Europe, USA and Australia. The priority is lead generation, including paid media, SEO, web...Show moreLast updated: 12 days ago

Promoted

Full-Stack Lead Developer High End Wellness Hospitality(Equity Only - Remote) Worldwide

Pranissavapi, gujarat, in

Remote

Pranissa is a top-tier wellness and longevity platform connecting individuals with exceptional Wellness and longevity destinations, evidence-based wellness resorts, and age-defying experiences worl...Show moreLast updated: 30+ days ago

Promoted

Manager - Mobile Campaign Delivery

APPUPvapi, India

APPUP is one of the rapidly growing ad-network in APAC, LATAM & MENA regions, with 500+ direct advertisers across the globe and 5000+ publishers, looking for an Affiliate Manager.Global ) to join o...Show moreLast updated: 2 days ago