Execution of Delivery Plans :
- Develop and execute effective SEO strategies to drive organic traffic and improve
website rankings.
Conduct keyword research to identify relevant and high-performing keywords for contentoptimization.
Optimize website content, including landing pages, blog articles, and productdescriptions, for search engines and user engagement.
Conduct on-page and off-page optimization, including link building, to improve websitevisibility and authority.
Monitor website performance using SEO tools and analytics platforms, such as GoogleAnalytics and Search Console, to track key metrics and identify areas for improvement.
Perform regular website audits to identify technical issues, improve site speed, andensure proper indexing by search engines.
Stay up-to-date with industry trends and search engine algorithm changes to adapt SEOstrategies accordingly.
Collaborate with content creators, web developers, and designers to ensure SEO bestpractices are implemented throughout the website.
Analyze competitors' SEO strategies and identify opportunities to stay ahead in organicsearch rankings.
Generate reports and present findings to the marketing team and management toshowcase the impact of SEO efforts.
Required Skills :
Proven experience as an SEO Analyst with a track record of successful SEO campaignsand improved website rankings.
Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.Proficient in using SEO tools, such as Google Analytics, Search Console, Ahrefs,SEMrush, or Moz.
Excellent analytical and problem-solving skills, with the ability to interpret data and makedata-driven decisions.
Proficient in on-page and off-page optimization techniques, including keyword research,content optimization, and link building.
Familiarity with HTML, CSS, and JavaScript for basic website optimization.Strong communication skills, with the ability to collaborate effectively withcross-functional teams.
Exceptional attention to detail and the ability to prioritize and manage multiple projectssimultaneously.
Knowledge of social media and content marketing strategies to integrate SEO effortswith overall marketing initiatives.
Stay updated with the latest trends and developments in SEO and digital marketing.Qualifications
Bachelor's degree in marketing, computer science, or a related field.
Proven experience as an SEO Analyst, with a minimum of 2+ years of experience.
Relevant certifications, such as Google Analytics or Google Ads, are a plus.
Experience with website analytics tools and SEO software.
Strong understanding of SEO principles and best practices.
Educational Requirements :
Bachelor’s degree in Business Administration, Marketing, Communications, or a relatedfield.
Preferred Qualifications :
Previous experience in digital agency or a digital marketing roleBachelor's degree in Business Administration or Marketing & Communication