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Business Strategy Associate

Business Strategy Associate

TrayaShimoga, IN
10 hours ago
Job description

About the Company :

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

About the Role

We are looking for a Business Strategy Associate to drive multiple functions required to run a start-up. This is a cross-functional role spanning product , technology , data , operations , and business strategy . You'll help identify problems, design experiments, execute solutions, and drive real impact on engagement and revenue metrics.

This role is ideal for someone who enjoys a kick by solving ambiguous problems, collaborating across teams, and rapidly iterating to deliver measurable outcomes.

Key Responsibilities

Problem Discovery & Insights

  • Identify user, product, and operational problems through data analysis, user research, and process understanding.
  • Conduct deep-dives to uncover root causes and recommend actionable solutions.

Experimentation & Product Design

  • Assist in designing product, tech, and data experiments to validate hypotheses.
  • Create wireframes, user flows, or requirement documents for proposed product enhancements.
  • Coordinate with engineering and design to ensure smooth execution.

    • Execution & Project Management

  • Drive end-to-end execution of product and operational initiatives.
  • Collaborate closely with engineering, data, operations, and business teams.
  • Manage timelines, dependencies, and ensure high-quality delivery.

    • Data Analysis & Reporting

  • Pull and analyze data to evaluate performance of experiments and features.
  • Maintain dashboards, reports, and metrics to track engagement, conversion, and revenue.
  • Present insights and recommendations clearly and concisely.

    • Operations & Process Improvement

  • Identify gaps in operational workflows and improve efficiency through tooling, automation, or process redesign.
  • Work with cross-functional owners to implement improvements.

    • Metric Ownership

  • Own specific engagement, funnel, or revenue metrics and drive initiatives to move them.
  • Develop insights-based action plans and track progress.

    • What We Are Looking For

    Must-Have Skills

  • 1–3 years of hands-on experience in tech / product in tech first companies .
  • High agency / ownership
  • Structured problem solving
  • Strong project management and communication skills.
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    Associate Strategy • Shimoga, IN