Digital Strategy Manager

About the Role

We are seeking a Digital Strategy Manager who blends storytelling flair with sharp analytical thinking to drive performance and brand growth. This role demands not only technical expertise but also a deep understanding of Gen Z psychology and content consumption habits, ensuring our strategies resonate with young, digital-native audiences. The ideal candidate will have proven success in managing multi-channel campaigns, building social communities, and scaling performance marketing efforts, preferably in education, edtech, consumer tech, e-commerce, or youth-focused brands.

Key Responsibilities

1. Digital Performance & Campaign Leadership

Plan, execute, and optimise paid performance campaigns across Google Search, Google Display Network, Meta Ads, and other digital platforms.

Monitor and improve ROI through continuous testing, targeting refinement, and creative optimisation.

Integrate influencer marketing strategies into overall digital plans to enhance reach and credibility.

2. Social Media Strategy & Community Growth

Lead social media and influencer marketing initiatives to grow followers, engagement, and brand love.

Craft content strategies tailored for Gen Z and millennial audiences with platform-specific storytelling.

Leverage trends, formats, and cultural moments to make brand content highly shareable.

3. SEO & Website Performance

Own SEO strategy—on-page, off-page, and technical improvements—to boost rankings, traffic, and conversions.

Collaborate with content, design, and web development teams to ensure SEO alignment.

4. Insights & Analytics

Analyze audience behavior and content consumption patterns to inform campaign direction.

Prepare data-driven reports with actionable insights for continuous improvement.

Required Skills & Competencies

Technical Mastery : Google Ads, Google Analytics, Meta Business Suite, SEO tools (SEMRush, Ahrefs, Google Search Console).

Creative Storytelling : Ability to turn brand goals into narratives that resonate with youth audiences.

Analytical Mindset : Data-driven decision-making with a strong grasp of performance metrics.

Proven experience in lead generation, search & display campaigns, SEO management, and social media growth.

Leadership in social media, influencer marketing, and paid performance campaigns.

Experience in education, edtech, consumer tech, e-commerce, or youth brands preferred.

Strong written communication skills and ability to collaborate cross-functionally.

Qualifications

Bachelor’s degree in Marketing, Digital Media, Communications, or related field.

4+ years of experience in digital performance marketing, SEO strategy, and social media strategy.

Certification in Google Ads, Google Analytics, or Meta Ads will be an advantage.

If you are interested to the work in University send updated resume to

Regards,

Srikanth B.S.

HR Team

Vidyashilp University