PPC Manager

We are seeking a highly skilled and data-driven PPC Manager to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various platforms to maximize ROI, generate leads, and drive business growth.

Roles and Responsibilities

• Develop, implement, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook, LinkedIn, and other relevant channels .
• Conduct keyword research, competitor analysis, and audience targeting to inform campaign strategy.
• Create and optimize ad copy, creatives, and landing pages to improve CTR, Quality Score, and conversion rate .
• Manage campaign budgets, forecasts, and bid strategies to ensure cost efficiency and ROI.
• Monitor campaign performance using Google Analytics, Tag Manager, and platform dashboards .
• Perform A / B testing to improve campaign effectiveness and user engagement.
• Generate and present regular performance reports with actionable insights.
• Stay updated on industry trends, platform updates, and best practices to identify new growth opportunities.
• Collaborate with the marketing, design, and sales teams to align paid campaigns with broader business objectives.

Qualification

Job Types : Full-time, Permanent

Work Location : In person

Skills Required

Performance Marketing, Keyword Research, Google Tag Manager, conversion tracking , Linkedin, Bid Management, Google Ads, bing ads , facebook, Google Analytics