Market Expansion Manager
DFM Foods LimitedNoida, Republic Of India, IN1 day ago
Job descriptionAchieve numeric and weighted distribution objectives through stable trade channel partners. Review distributors' ROI thereby ensuring healthy earnings and achievement of channel margin objectives. Ensure hygiene factors i.E., timely claim processing for the distributors / CFAs with the help of the Regional Sales team. Create urban and rural aggressive rural penetration / coverage plan thereby achieving it through innovative distribution models. Effectively use merchandising tools in the market and attain desired visibility. Increase distribution of Rings, Curls, Fritts, Natkhat - ND, WD Continuously monitor competitor activities. Conduct competitor analysis Keep abreast of market trends. Monitor activities and sales promotions on a weekly / monthly basis to determine deviations from plans to take necessary corrective actions. Plan & execute various sales development activities required to meet the business objective- stockits, substockists, stabilization. Report Accurate Timely Information as scheduled and in the defined regular format. Ensure day to day MIS to the company. Hire, train and appraise sales staff in line with the business deliverables. Engagement of all ASMs, Sales supervisors, ISRs, PSRs, Superstockists and distributors. Manage attrition of all sales resources in the region through implementation of effective engagement initiatives. Responsible & accountable for development of High potential employees in the region. Graduation in any stream – Full Time. MBA in Sales / Marketing (Full Time) from a reputed institute will be preferred. 10 to 15 years in FMCG / Food industry preferably 2-3 years of experience in similar role.
Business Objectives
- Responsible for achieving revenue targets for the region-monthly / quarterly & yearly basis.
- Responsible for all brand strategies & market execution plans.
- Responsible for the appointment of sub DB's, super stockists, anchor distributors and their engagement to mitigate possible attrition.
- Responsible for all trade marketing schemes, loyalty programs in alignment with the National trade marketing manager & commercial head.
- Responsible for on-the-job Training & development of Sales officers. Area sales managers besides ISR's & PSR's to deliver the targeted productive calls & sales productivity numbers.
- responsible for tracking & monitoring competitive activities and taking appropriate action steps through the respective functional heads to counter them.
- Responsible & creation of annual business plan.
- Responsible for sales automation for the region.
- Ensure accurate SKU wise sales forecasting for the region based on sound analysis and support the supply chain team for correct planning.
Distribution Management
Competitor Monitoring
Sales Development
Reporting
People Management
Experience and Education Required
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Manager • Noida, Republic Of India, IN
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