Job Purpose :
The Junior Copywriter is responsible for maintaining position in the market by contributing to :
- Success of the assigned client account by providing clutter-breaking brand strategy and
effective execution of the strategy
Acquisition of new client accounts by providing clutter-breaking brand strategy during pitchesCreation of innovative, creative solutions across platformsSmooth inter-department collaborationRole Responsibilities & Deliverables :
1. Strategic
Work with content partners to generate new concepts and opportunitiesCreate case studies along with the Account Management team to be used for awardentries, partnerships and pitches
2. Communication & Coordination :
Attend mid-size campaign briefs by the Account Management teamMeet clients every fortnight to understand clients satisfaction with creative strategyand execution and build relationship
3. Creative Strategy :
Decode briefs along with the account management teamBrand strategy & execution plan basis the decoded client brief for campaignsBrand strategy for new client pitchesPitch mid-size campaigns to clients along with the Account Management teamExperiment with new content formats that can be utilized for client pitches, clientbriefs and new partnerships
Search for new trends and insights that can be utilized for client pitches, client briefsand new partnerships
4. Creative Execution :
Create contextual, innovative contentCollaborate with functional teams for executing client briefsWork closely with arts & graphics, video and production teams to co-create content.