Content Manager

Website Content Manager

Location : Mumbai

Seniority : 6–8 years

Responsibilities :

• Editorial Ownership Across All Pages : You’ll plan, assign, and review every blog, article, and asset that goes out under Traya’s domain. You’ll know what’s getting published, when, and why.
• Team Management : Manage and mentor a team of writers (in-house + freelance). Help them grow, fix what’s not working, and encourage them to deliver better drafts more quickly.
• Content QA & Structure Review : You’ll review each piece for structure, clarity, keyword targeting, tone match, and AIO-readiness. You’re not here to grammar-check. You’re here to ensure performance.
• Upload Readiness & CMS Sync : Collaborate closely with the SEO and product teams to ensure content goes live promptly, fully structured, internally linked, and compliant.
• Parasite SEO Coordination : Coordinate with the ORB team to identify which blog content can be repurposed on Reddit / Quora. You’ll own the “central source of truth” and decide what goes where.
• Calendar and Output Tracking : Maintain a clear publishing tracker, showing output vs plan, gaps, upcoming themes, and seasonal focus areas.
• Compliance & Brand Consistency : Ensure all content follows Traya’s tone guide, medical disclaimers, and category-sensitive phrasing. No fluff, no overpromises, no marketing jargon

Requirements