Performance Marketing Manager

About Rapido

Founded in 2015, Rapido is India’s leading multi-modal mobility platform. What began with bike taxis has rapidly evolved to include auto-rickshaws, cab-hailing, and peer-to-peer deliveries. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and holds the second-largest position in the cab segment with a 22% share—establishing us as the overall market leader in ride-hailing. With over 4 million rides completed daily and more than 2 billion rides served to date , Rapido operates in 200+ cities and is aggressively expanding toward a presence in 500 cities. In 2024, we proudly achieved unicorn status with a valuation of $1.1 billion. Driven by technology and innovation, we’re expanding into new categories while remaining committed to improving last-mile connectivity and empowering livelihoods at scale.

Opportunities don't happen, you create them!

Job Summary :

As a Manager- Performance Marketing, you will be managing and executing campaigns focused on new user acquisition for Rapido using Digital Marketing platforms. Your role will be crucial in leading and driving the success of our growth. If you have experience in Performance Marketing and curiosity in App Performance Marketing, we would love to meet you. To sum it up, you will be working on all paid digital marketing initiatives to ensure customer growth, optimizing cost of user acquisition.

Job Responsibilities :

• Planning and executing performance marketing strategy across multiple touch points.
• Improvement of media and product performance Funnels.
• Optimizing all channels to deliver the best ROI while ensuring targets are met.
• Periodic reporting to management on the performance of campaigns.
• Gathering insights into campaigns and consumer behavior and implementing the learnings.
• Developing and executing new and innovative strategies for consumer acquisition.
• Continuous experiment and run A / B Testing on campaigns, messaging and targeting to improve ROI.
• Interface with key stakeholders in order to plan and execute campaigns.
• Provide clear and actionable insights to the business stakeholders.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
• Coordinating and driving end-to-end cross-functional projects in collaboration with business stakeholders.
• Identifying high impact experiences and developing and implementing strategies to solve for the same

Job Requirements :

Why should you join Rapido?

As an engineer at Rapido, we always believe in making an impact on the livelihood of our captains. Let’s hear about a few of them :

“Mr. Rathod is a part-time captain with Rapido. His daughter participated in boxing nationals last time. She was paired against a world champion; she couldn’t get a medal. Earnings from Rapido help Mr. Rathod support his daughter’s dream to play for India; he has put her for private boxing training in Haryana.”

“We have a part-time college student as a captain in Chennai. Her mother gifted her a scooty. She was touched by her mother’s gesture and decided to use the gift fruitfully. She joined Rapido as captain. It enables her to pay her college fee and support her mom. It also makes her feel liberated and gives her confidence to face her life. She sees Rapido as her ticket to financial and emotional freedom”

And that’s the impact our Engineering team has made on the lives of some of our captains.

Excited to solve challenges? Join Rapido & chase bigger milestones too!