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Kantar - Account Manager - Qualitative Research - Consumer Insights Team

KantarBengaluru, India

30+ days ago

Job description

Account Manager - Qualitative Bangalore

We are seeking an experienced and passionate Account Manager - Qualitative Research to join our high-performing Consumer Insights team. In this role, you will lead qualitative research engagements end-to-end, manage client relationships, and drive actionable insights. You will also be responsible for mentoring junior researchers, ensuring high-quality project delivery, and contributing to strategic growth initiatives.

Key Responsibilities :

Client & Account Management :

Own and manage qualitative research projects from proposal to delivery.
Act as the primary client contact, managing stakeholder expectations and building strong, trusted partnerships.
Lead client discussions and presentations, providing strategic consultation and recommendations.

Research Design & Execution :

Design research frameworks using traditional and modern qualitative methodologies including focus groups, in-depth interviews (IDIs), ethnographic studies, and online communities.

Moderate focus groups and conduct fieldwork with sensitivity, professionalism, and cultural awareness.

Analyze complex data sets and translate insights into compelling, actionable stories.

Team & Project Leadership

Lead and mentor a team of junior researchers and associates to build a high-performing, motivated team.

Ensure timely, high-quality project execution in alignment with client needs and business goals.

Foster a collaborative and inclusive team culture.

Innovation & Thought Leadership :

Champion new-age research tools including AI-enabled analytics, qualitative dashboards, and digital platforms.

Contribute to capability development within the team through knowledge sharing and upskilling.

Stay up to date on industry trends, consumer behavior shifts, and emerging methodologies.

Education & Experience :

Postgraduate degree in Marketing, Sociology, Psychology, or a related field.

5 to 8 years of hands-on experience in qualitative consumer insights, preferably within the domains of FMCG, Automotive, and E-commerce.

Skills & Competencies :

Proven expertise in qualitative research techniques - moderating, ethnographic research, online methodologies, and workshop facilitation.

Strong analytical and storytelling skills with the ability to derive meaning from diverse information sources.

Excellent communication, presentation, and interpersonal skills.

Ability to manage multiple projects in a fast-paced environment.

(ref : iimjobs.com)

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Account Manager • Bengaluru, India