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Manager - Marketing - B2B SaaS

Manager - Marketing - B2B SaaS

ShipDelight Logistics TechnologiesMumbai, India
13 days ago
Job description

Description : About ShipDelight :

  • Our Journey, Our Vision From Ground Operations to a Scalable Post-Purchase Engine.
  • When we started ShipDelight 10 years ago, it was about building a digital bridge between supply and demand redefining post-purchase intelligence in e-commerce logistics.
  • We always believed that India already has the infrastructure to connect the last mile, it simply needed a strong technology layer to transform it into a reliable and scalable delivery network.
  • Over the years, weve evolved from a problem-solving logistics team into a full-stack, tech-first platform that powers post-purchase excellence blending automation, business intelligence, and customer experience.
  • We have stayed close to the ground by building platforms across B2C, B2B logistics, partnering with fashion brands, D2C challengers, traditional retailers, and now government-backed ecosystems like ONDC.
  • At ShipDelight, our intention is to carve out a niche by aligning with our clients long-term vision : Empowering brands to drive retention and revenue by owning their post-purchase experience.
  • We believe in offering more than just a service, we provide affirmation, built on the belief that if you Own your data, you own your customer.
  • Our Purpose With over two decades of domain expertise and a combined experience of 55 years, the founders of ShipDelight possess unparalleled insight into the challenges that arise from incomplete integration between e-commerce and logistics.
  • This profound understanding enables us to develop comprehensive solutions that address the root issues, ensuring seamless operations and optimal performance for our clients.
  • Our Mission is to lead a logistics revolution powered by smart technology for modern Bharat.
  • As we evolve into a SaaS-first organization, marketing is central to shaping our positioning, building thought leadership, and creating strong demand pipelines in both logistics and SaaS verticals.

Role Purpose :

  • Reporting to the SaaS Head, the Marketing Manager will be responsible for designing and executing ShipDelights B2B marketing strategy with a focus on lead generation, brand positioning, and client engagement.
  • This role will integrate digital, content, and event-led marketing to establish ShipDelight as the partner of choice for D2C and enterprise brands.
  • Without this role, the company risks under-leveraging its SaaS positioning, losing visibility in a competitive market, and missing growth opportunities.

    • Key Expectations from the role :

  • Develop and execute integrated B2B marketing campaigns aligned with business objectives.
  • Drive demand generation through digital channels, partnerships, and industry events.
  • Create and own content strategy (social media, blogs, case studies, whitepapers, newsletters, product marketing).
  • Manage social media and PR presence to build ShipDelights thought leadership.
  • Marketing Qualified Leads (MQLs) contribution to sales pipeline.
  • Brand awareness and perception in target segments.
  • ROI on marketing campaigns and activities.
  • Collaborate with Sales on lead nurturing and pipeline conversions.
  • Partner with Product for feature launches, go-to-market (GTM) planning, and SaaS positioning.
  • Work with Ops / CS teams to develop client success stories and testimonials.
  • Keep leadership informed of campaign performance, market insights, and competitor activities.
  • Ensure internal teams are updated on key marketing initiatives and results.

    • Key Competencies :

    Essential (Must Have) :

  • B2B marketing strategy, digital marketing, demand generation, SaaS / product marketing basics.
  • Campaign planning and execution, content development, performance tracking, stakeholder engagement.
  • Creative, data-driven, result-oriented, collaborative.
  • 6+ years in B2B marketing, with proven experience in SaaS / technology-enabled industries.

    • Desirable (Preferred to Have) :

  • Knowledge of logistics / e-commerce domain, ABM (Account-Based Marketing).
  • Event marketing, PR / media management, marketing automation tools (HubSpot, Marketo, Zoho).
  • Entrepreneurial, curious, ability to thrive in a startup-like fast-paced environment.
  • Prior exposure to logistics-tech, supply chain, or e-commerce sectors.
  • Bachelors degree in Marketing / Communications; MBA preferred.

    • (ref : iimjobs.com)

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