Performance Marketing Lead

Are you a data-driven marketer with a passion for accelerating growth through measurable results, especially within the D2C space, and aspire to a leadership position? NESTA Toys is seeking a Growth Marketing Manager with a strong Performance Marketing focus to join our dynamic team. In this pivotal role, you will be responsible for designing, executing, and optimizing our paid and organic acquisition strategies to drive customer growth, maximize ROI, and expand our reach for our modern educational, sustainable toys. This role offers significant potential for professional growth and the opportunity to step into a leadership position as our company scales. You will be a key player in scaling our D2C brand and bringing the joy of purposeful play to more children and families.

What You'll Do :

As our Growth Marketing Manager, you will lead the charge in acquiring new customers and optimizing our marketing funnel. Your responsibilities will include :

• Develop & Execute Performance Marketing Strategies : Design and implement comprehensive paid acquisition strategies across various channels, including Google Ads (Search, Display, Shopping), Meta Ads (Facebook, Instagram), YouTube, and other emerging platforms, with a clear focus on ROI, CPA, and LTV.
• Full-Funnel Optimization : Identify and optimize key conversion points throughout the customer journey, from initial awareness and acquisition to activation, retention, and referral – specifically within a D2C context.
• Experimentation & A / B Testing : Lead a rigorous experimentation roadmap, conducting A / B tests on ad creatives, landing pages, targeting, and bidding strategies to continuously improve campaign performance.
• Budget Management & Allocation : Strategically manage and optimize marketing budgets across channels to achieve growth targets efficiently.
• Data Analysis & Reporting : Analyze campaign data, generate actionable insights, and provide regular, comprehensive reports on performance, identifying opportunities for optimization and scaling.
• Audience Targeting & Segmentation : Develop sophisticated audience targeting strategies based on demographic, psychographic, behavioral, and lookalike data to reach high-value D2C customers.
• Channel Diversification : Research and test new growth channels and tactics to expand our reach and reduce reliance on single platforms.
• Creative Collaboration : Work closely with the Creative / Graphics Designer to develop high-performing ad creatives and landing page assets that resonate with target audiences and align with NESTA's brand values.
• Market Research : Stay abreast of industry trends, competitor activities, and platform updates to ensure our strategies remain cutting-edge.
• Cross-functional Partnership : Collaborate effectively with product, sales, and content teams to ensure integrated marketing efforts and a seamless customer experience.
• Customer journey mapping : Lead integration of data flows across systems to map the customer journey across the touchpoints

What We're Looking For :

We're seeking a highly analytical, results-oriented, and creative individual who thrives in a fast-paced, growth-focused environment.

Why Join NESTA Toys?

Join a passionate team dedicated to making a positive impact on child development and the environment. At NESTA Toys, you'll have the autonomy to drive significant growth for a rapidly expanding D2C brand, experiment with innovative strategies, and see the direct impact of your work on our brand's success. This role is designed for a high-potential individual eager to make a substantial contribution and grow into a future leadership position within our marketing team. We offer a collaborative work environment, opportunities for continuous learning, and the chance to be part of a meaningful mission.