ASM Food Service(MP)

Job Title : Area Sales Manager – Food Service (FS)

Department : Field Sales

Location : Indore

Employment Type : Permanent

Experience : 3–5 Years

Role Purpose

The Area Sales Manager – Food Service will lead and manage sales operations for the Institutional and HoReCa (Hotels Restaurants Cafés) segment within the assigned territory. The role focuses on driving revenue growth strengthening distribution expanding key accounts and ensuring superior service delivery.

Key Responsibilities

Sales & Financial Performance

Drive primary sales redistribution and revenue growth in the Food Service segment

Achieve sales targets through effective territory and account management

Ensure sustainable and profitable business growth

Customer & Channel Management

Strengthen and expand RDS and C&FA infrastructure to enhance product availability

Build strong relationships with hotels restaurants bakeries cafés caterers and institutions

Identify and develop new sales channels and bulk business opportunities

Market Execution & Process

Execute and monitor market inputs and sales strategies

Ensure optimum stock availability at RDS and C&F warehouses

Analyze market trends competition and growth opportunities

Team Leadership

Lead motivate train and develop Sales Officers

Monitor team performance and drive productivity enhancement

Collaborate with cross-functional teams for effective execution

Business Development & Product Promotion

Drive new institutional and HoReCa business opportunities

Work closely with chefs F&B managers and purchasing teams to promote product portfolio

Coordinate with marketing teams on promotional campaigns

Reporting & Administration

Prepare and present monthly sales reports forecasts and business plans

Maintain accurate records of sales activities customer interactions and deals

Manage area sales budgets efficiently

Key Stakeholders

Branch Head / Zonal Sales Manager

Branch Commercial & Logistics Teams

Sales Officers

Channel Partners (RDS)

HR Business Partner

Educational Qualification

Graduate (MBA preferred)

Experience & Skill Requirements

3–5 years of experience as an Area Sales Manager in Food Service / HoReCa / Institutional sales

FMCG background preferred

Strong knowledge of sales fundamentals and distribution management

Hands-on experience with Sales Force Automation (SFA)

Experience in RDS management and ROI tracking

Proven people management and stakeholder management skills

Strong communication skills in English and regional language

Behavioral Competencies

Strong negotiation and relationship management skills

Results-driven with high ownership mindset

Analytical market-aware and strategic thinker

Effective leader with mentoring capabilities

Excellent written verbal and presentation skills

Key Skills

Car Driving,Healthcare Attorney,Corporate Risk Management,AC Maintenance,Axapta

Experience : years

Vacancy : 1