National Sales Manager
Job Join HR ConsultantsAmritsar, Punjab, IndiaWe are hiring a dynamic National Head of Sales to drive our Tools, Hardware & Abrasives product categories across India. This senior leadership role reports directly to Top Management.
Position : National Head of Sales
Reporting to : Top Management
Team Leadership : Must have led a sales team of 50+ previously with min. business of 50 to 100 cr.
CTC : Up to ₹18 LPA
Location : Punjab & Travelling involved PAN India
Key Responsibilities
Strategically plan new product launches across product categories
Develop, expand, and strengthen Dealer & Distributor networks nationwide.
Drive primary & secondary sales by supporting distributors with schemes, promotions, and sales incentives.
Ensure territory-wise coverage and deepen market penetration in urban, semi-urban & rural markets.
Appoint new distributors / channel partners while ensuring profitability and sustained growth.
Lead sales planning, forecasting, and execution to achieve Pan-India targets .
Monitor competitor activities in tools, hardware, and allied products; implement counter-strategies.
Devise innovative sales campaigns, trade promotions, and branding activities .
Recruit, train & motivate a large sales team to deliver consistent results.
✅ Candidate Profile
15+ years of proven experience in in similar industry
Strong expertise in Dealer / Distributor Development & Channel Sales .
Prior success in handling Pan-India operations and large sales teams (50+ people).
Excellent exposure to trade sales, retail networks, and distribution expansion .
Strategic thinker with excellent leadership, negotiation, and relationship management skills.
Product Exp preferred : -
Spanners, Wrenches, Pliers, Hammers, Screwdrivers
Socket sets, Allen keys, Torque wrenches
Cutting tools (hacksaws, blades, chisels, files)
Measuring tools (tapes, calipers, micrometers, gauges)
Drills, Grinders, Sanders, Cutters, Impact wrenches
Corded & Cordless tools
Drill bits, saw blades, cutting wheels
Grinding wheels, Cutting discs, Flap discs, Sandpapers
Polishing wheels & Buffing compounds
Nuts, Bolts, Screws, Washers, Anchors
Industrial fasteners & Fixing systems
Clamps, Vices, Toolboxes, Storage systems
Welding tools & accessories (MIG / TIG consumables, electrodes)
Safety & protective tools
Adhesives, Sealants, Tapes
Lubricants & Industrial Oils
Electrical hand tools & accessories
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