Position Overview :
As a Product Manager for Gresbond, you will play a pivotal role in driving the success of our tile adhesive product portfolio within the construction and building materials segment. You will lead the end-to-end product lifecycle—from conceptualization to market launch—ensuring that every product aligns with the brand’s vision, customer needs, and industry standards. The ideal candidate will have a strong grasp of market trends, application technologies, and innovative adhesive solutions for modern tiling systems.
Key Responsibilities :
1. Product Development and Strategy :
- Define the product vision and roadmap for Gresbond tile adhesive products in alignment with the brand’s growth and market strategy.
- Conduct market research and competitor benchmarking to identify new opportunities, performance gaps, and emerging technologies.
- Collaborate with the R&D and technical teams to develop high-performance, innovative, and user-friendly adhesive formulations.
- Ensure product formulations and packaging meet industry standards, quality benchmarks, and application efficiency requirements.
2. Go-to-Market (GTM) Strategy :
Plan and execute product launches in coordination with marketing, sales, and supply chain teams.Develop pricing strategies, product positioning, and promotional plans to maximize market share and channel adoption.Create technical datasheets, application guides, and product collaterals to support marketing and sales teams.3. Sales Enablement :
Partner with the sales and technical service teams to deliver training and product demonstrations for dealers, contractors, and applicators.Track sales performance, market acceptance, and feedback to identify potential product improvements or gaps.4. Performance Monitoring and Analytics :
Establish KPIs for product performance, including sales growth, market share, and customer satisfaction.Analyse market feedback, customer insights, and competitive dynamics to drive continuous product enhancement.5. Cross-functional Collaboration :
Work closely with manufacturing and supply chain teams to ensure consistent quality, production efficiency, and timely delivery.Collaborate with the marketing team to develop impactful campaigns, trade promotions, and technical awareness initiatives.Qualifications and Skills :
Educational Background :Bachelor’s degree in business, marketing, chemical engineering, civil engineering, or a related field (MBA preferred).Experience :Minimum 5–7 years of experience in product management, preferably in tile adhesives, construction chemicals, or building materials.Skills :Strong strategic and analytical thinking.Excellent communication and stakeholder management skills.Proven ability to manage cross-functional teams and deliver projects on time.Deep understanding of market dynamics, application techniques, and consumer behavior in the construction materials industry.