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Creative Designer - Brand & Socials
Creative Designer - Brand & SocialsVaralife® • Thiruvananthapuram, IN
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Creative Designer - Brand & Socials

Creative Designer - Brand & Socials

Varalife® • Thiruvananthapuram, IN
10 hours ago
Job description

About Varalife We're a longevity-nutrition startup turning cutting-edge aging science into daily nutrition and diagnostic tools. Backed by the University of Hyderabad (Startup India) & Karnataka's Elevate program, we're a lean, high-ownership team pushing the frontiers of cellular health.

Role Description Create thumb-stopping creative that converts. You'll own our visual storytelling across social, performance marketing, and brand touchpoints – translating complex science into compelling visuals that drive engagement and sales. This is 70% execution, 30% creative strategy, working directly with founders to build a legendary longevity brand.

What you'll do

Performance & Social Creative (≈50%)

  • Design static and motion assets for Meta / Google ads that balance scientific credibility with scroll-stopping appeal
  • Create daily social content : posts, stories, reels graphics, and carousels that educate and engage
  • Edit short-form videos and create motion graphics for performance campaigns
  • Rapidly iterate designs based on CTR, CPM, and conversion data
  • Build templated systems for quick creative variations and A / B testing

Brand & Print Design (≈30%)

  • Own packaging design : capsule / bottle artwork, dielines, and unboxing experience
  • Design print collateral : brochures, pamphlets, posters, POS displays
  • Create event materials and investor decks that feel premium yet scientific
  • Work with suppliers on color matching, material specs, and regulatory requirements
  • Brand Systems & Strategy (≈20%)

  • Build and maintain brand guidelines and asset libraries (Figma + Adobe CC)
  • Partner on campaign concepting and creative briefs
  • Translate performance data into design iterations
  • Support web design needs (landing pages, banners) when required
  • Must-haves

  • 1-3 years in brand / marketing design (agency or D2C experience strongly preferred)
  • Portfolio showcasing social media campaigns, performance ads, and brand work
  • Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Strong typography, color theory, and composition skills with keen aesthetic sense
  • Experience designing for social platforms and their specific formats / requirements
  • Understanding of performance marketing metrics and how design drives results
  • Ability to work at speed – concept to live asset in hours / days
  • Big plusses

  • Motion graphics and 2D animation skills (After Effects)
  • Basic video editing capabilities (Premiere / Final Cut)
  • Agency background with exposure to multiple brands / categories
  • Experience in wellness, beauty, or premium consumer brands
  • Figma proficiency for collaboration
  • What Success Looks Like after Month 12

  • Performance creative that consistently beats benchmarks (CTR, CPM, CVR)
  • Unified brand presence that stands out in the longevity space
  • Library of high-performing templates enabling rapid testing
  • Social content that drives organic engagement and community growth
  • Print / packaging that creates "wow" moments and social shares
  • We offer direct access to founders, zero bureaucracy, and massive impact in building India's longevity leader.

    Important Please apply on this post & email team@vara.life with :

  • "Brand & Performance Designer – Your Name" in the subject line
  • Portfolio link or PDF showing social / performance work (mandatory)
  • Your best-performing ad creative and its metrics (if available)
  • Which Varalife touchpoint you'd redesign first and why (3-4 lines)
  • We review applications on a rolling basis. Show us how you'll make longevity look legendary.

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