Alcon - Manager - Product / Brand Marketing - Vision Care

Alcon, we're passionate about enhancing sight and helping people see brilliantly.

With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health.

We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before.

Together, we make a difference in the lives of our patients and customers.

Are you ready to join us?.

This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.

The Manager II, Vision Care Product / Brand Marketing Downstream (Professional Path) is primarily responsible for planning, implementing, and tracking marketing programs to drive growth within their product portfolio.

You will lead brand management, financial oversight, operational planning, campaign management, and cross-functional teams while ensuring compliance with policies and regulations.

Job Purpose Drive sustainable profitable growth of Contact Lens and Contact Lens Care portfolio by designing and executing winning marketing activation plans at consumers, eye care professionals (ECP) and health care professionals (HCP) on our iconic global equities (Air Optix, PRECISION1, Total1, Fresh Look and Opti Free).

This is a key role that leads the local India strategy and execution via strong collaboration with multiple stakeholders (International Marketing Group (IMG), Sales and Cross Functions) with the objective to drive sustainable profitable growth of the CL and CLC portfolio.

Consumer, ECP and HCP centricity.

As a part of the marketing team, be the unwavering voice of Consumer, ECP and HCP within the organization.

Be a strong Alcon marketer with robust understanding of Alcon way of marketing (brand building framework) and the tools associated.

Through the day to day, market work, research build deep understanding of the consumer, ECP to translate into strong customer journeys creating a foundation for designing winning activations.

With this deep understanding influence and shape the near term CL and CLC strategy for the India business.

Be the voice of market with the IMG to ensure key insights are fed into global strategies that influence commercial programs and toolkits in line with Indias current and future needs.

LEAD via strong COLLABORATION to deliver business objectives via brilliant plans and execution.

Drive planning and execution of POA (plan of action) for the year :

• Lead the annual brand planning process for the portfolio by closely collaborating with IMG and local stakeholders at key milestones within the process.
• Lead the forecasting kick off for the target process for the portfolio of brands.
• Collaborate with professional affairs, activation manager and regional business managers to design and roll out at start of the year and midyear POA (plan of action) meets.

Lead the CL SQUAD.

Localization of IMG commercial programs :

Digital marketing transformation :

Pricing strategy and execution :

Marketing budget management :

Partner agency management :

Other functional responsibilities :

Ideal Background :

What makes you an ideal candidate?.

Desirable experiences (not necessary but a plus).

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Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment.

We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital status, disability, or any other reason.

(ref : iimjobs.com)