Marketing Manager

About ZEE5ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India & global markets. With a line-up of top-rated shows of India across 12 languages, ZEE5 provides access to best TV shows and Top Bollywoodblockbusters, apart from 100,000+ hours of network content. We are on a mission to create India’s top 2 OTT brand and the next big rise at the content hub in internal markets!!

Position Overview : The Campaign Manager shall be an integral part of the digital performance marketing team in driving & executing the Facebook & Google Campaigns for building year on year 4x business growth. The incumbent will have a firm grasp on understanding the data and performance marketing tools to build digital analyticscapability and a ROI driven approachto create a buzz amongst our viewers.

What You’ll Do :

• Create and implement comprehensive marketing strategies to promote the OTT platform, increase brand awareness, and drive user acquisition
• Identify target audiences, set marketing objectives, and develop tactics and initiatives to achieve them
• Monitor and analyze market trends, competitive landscape, and consumer insights to refine marketing strategies
• Manage all aspects of ATL and BTL marketing activities, including media planning, creative development, and execution
• Collaborate with creative agencies to develop compelling advertisements for television, radio, print, and digital platforms
• Plan and execute BTL activities such as events, sponsorships, partnerships, and promotional campaigns to engage the target audience.
• Develop and implement campaigns to increase brand awareness and consideration for the OTT platform.
• Monitor campaign performance and make data-driven optimizations to maximize brand visibility and impact.
• Coordinate closely with content creators, product managers, and sales teams to align marketing strategies with overall business goals.
• Ensure a consistent brand message and seamless user experience across all touchpoints.
• Collaborate on product launches, new content releases, and platform updates to create impactful marketing campaigns.
• Develop and execute media plans across various channels, including television, radio, print, digital, and social media.
• Optimize media buying strategies to maximize reach, target specific audience segments, and ensure cost-effectiveness.
• Evaluate and negotiate contracts with media agencies, publishers, and advertising platforms to optimize budget utilization.
• Track and analyze the performance of marketing campaigns using key performance indicators (KPIs) and analytics tools
• Utilize insights to optimize future campaigns, identify areas for improvement, and drive continuous improvement in marketing efforts
• Conduct regular market research and competitor analysis to identify new opportunities and innovative marketing strategies
• Develop and manage marketing budgets, ensuring optimal allocation of resources across different marketing channels and campaigns.
• Monitor expenses, track campaign costs, and provide regular budget reports.
• Build and maintain relationships with external stakeholders, including media agencies, creative partners, influencers, and industry organizations.
• Explore collaboration opportunities, negotiate partnerships, and leverage industry connections to amplify marketing efforts.

Required Experience / Skills :

We are a team dedicated to changing lives with a work hard – play hard attitude because together, we aspire to be extraordinary, not as a goal, but as the standard.