Digital Marketing Manager

Job Title : Digital Marketing Manager

Job Type : On-site

Location : Kolkata

Role :

We are seeking a highly skilled and detail-oriented Digital Marketer to manage and optimize paid campaigns across platforms such as Meta, YouTube, BookMyShow, Google, and more. The ideal candidate will be responsible for media planning, execution, cost optimization, CMS management, and performance analysis, ensuring maximum ROI and client satisfaction.

Key Responsibilities :

Paid Campaign Management & Optimization

Plan, execute, and optimize paid campaigns across Meta, YouTube, BookMyShow, Snapchat, and other ad platforms .

Continuously monitor and analyze campaign performance to ensure cost-effectiveness and maximum ROI.

Develop strategies for audience targeting, bidding, and creative optimization.

Performance Reporting & Analytics

Generate regular performance reports for campaigns across platforms.

Analyze data to identify trends, insights, and opportunities for improvement.

Present campaign results and recommendations to internal teams and clients.

CMS Management (YouTube & Facebook)

Oversee content claims, disputes, asset management, fingerprinting, and SEO optimization .

Ensure compliance with platform policies and maximize monetization opportunities.

Manage metadata, tagging, and content optimization for visibility and reach.

Media Planning & Client Campaign Execution

Develop effective media plans tailored to client objectives and budgets.

Execute and manage paid campaigns for client projects, ensuring timely delivery and measurable outcomes.

Collaborate with internal teams to align campaign goals with creative and marketing strategies.

Platform Expertise

Leverage advanced tools including Google AdSense, Meta Ads Manager, Snapchat Ads Manager, and other ad platforms .

Stay updated on new ad formats, targeting options, and industry trends.

Experiment with innovative campaign approaches to improve performance.

Desired Skills & Qualifications :

2–4 years of proven experience in paid campaign management and optimization.

Hands-on expertise with Meta Ads, YouTube Ads, BookMyShow Ads, Google AdSense, and Snapchat Ads Manager .

Strong analytical skills with the ability to interpret campaign data and derive actionable insights.

Knowledge of YouTube & Facebook CMS including claims, disputes, and asset management.