Digital Marketing Specialist

Job Description :

Digital marketer with ecommerce, D2C & performance marketing experience. Proven track record of delivering ROI in e-commerce & D2C channels.

Ecommerce category management experience : Candidate should have managed ecommerce marketing in FMCG / FMCD organizations.

Having complete ownership of the category from the ecommerce marketing perspective. Working closely with internal departments such as category, product, R&D, brand & communications to develop comprehensive category understanding.

Maintaining ACOS / ROI for the respective category while executing media campaigns on platforms such as Amazon, Ads, Flipkart Ads etc. Should have working knowledge of setting up, optimizing, reporting of campaigns on marketplaces ad platforms.

Demand generation for V-Guard D2C : Driving highly targeted traffic via organic & paid digital mediums for respective categories. Focus on ROI while scaling up D2C campaigns.

Experience of creation of relevant content on ecommerce platforms which includes product listings, banner creation, video creation, A+ content creation etc. as per platforms guidelines. Creation of category specific video content which involves production & working with external agencies.

Ensure timely development of the shopper communication content by collecting raw inputs from the internal departments such as Product Planning, NPD, R&D, etc., furnishing inputs to the creative agencies, and managing agency outcomes in line with the brand objectives.

Using insights from marketplaces platforms to optimize campaigns, improve ROI, create reporting etc.

Working knowledge of review management, inventory management, pricing etc. from an ecommerce perspective. Collaborating with internal teams to ensure timely actions.

Creating & leveraging IGC (influencer generated content), UGC (user generated content) & BGC (brand generated content) for promotion of the category via organic & paid means.

Website content & lead management experience. This will include working knowledge of CRM, CMS etc

Other Requirements :

• The candidate should possess strong analytical abilities, be proficient in MS Excel, and have the capability to analyze data sets and derive meaningful business insights.
• Experience of working in Kitchen Category would be an added advantage
• Education qualification : MBA from Tier 1 / 2 institute (preferably)