Role & responsibilities
Conduct Daily, Weekly and Monthly sales planning
- Effective communication of individual target and team target expectation to the team and plan accordingly
- Adherence of day wise sales plan for market activities, Ensuring regular follow up to track progress and take corrective action
- Ensuring proper planning and availability of resources in advance for all market activities (Door to Door marketing, Pamphlet distribution), coordinate with staff, ensuring all areas are covered
- Interact with branch operations team to check existing borrower (EB) customer calling for upselling,
Responsible for ME target for the region
Ensure achievement of the assigned target & create healthy branch portfolioensure productivity of sales team BSMs and SOsCreate and drive area specific marketing strategies to build the Brand of SBFC in the area
Devise new and creative ways of branding and lead generation (High visibility Field activity) which adapt to the unique requirements of the location and help increase brand & Product visibility and build a funnel of serviceable customersComing up with creative marketing strategies for existing customers (greeting cards and messages on festivals, collecting appreciation and suggestion letters from customers) in order to collect new customer referencesConduct competitor benchmarking in the area and develop competing strategiesImprove branch Sales efficiency and effectiveness
Proper area wise planning for door to door / shop to shop activities in areas to increase customer connectCollect references from all customers and ensure timely calling and sending SMSs to all leads to increase conversion ratePlanning customer visits to old customers / HNI customers who have closed accounts to bring them back to the SBFCfollow up on interest collection to minimize penal charges for each customer and increase customer loyaltyAttend all trainings on policy and process changes as and when requiredPreferred Candidates :
Team Handling experience requiredAge should be more then 25 and less then 40Immediate joiner preferred.Skills Required
Sales Planning, Team Management, Lead Generation, Customer Retention