Digital Marketing Head

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Job Summary

The Digital Marketing Head will lead all digital initiatives to generate high-quality leads and maximize ROI across marketing platforms. This role requires strategic thinking, leadership skills, and hands-on expertise in digital marketing tools and campaign management.

Key Responsibilities

1. Strategy & Planning

Develop and execute digital marketing strategies with a strong focus on lead generation and conversion optimization.

Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.

Identify target audiences, segment customers, and design funnel-based marketing approaches.

2. Performance Marketing

Oversee SEO, SEM, PPC, remarketing, and social media ad activities.

Optimize landing pages, CTAs, and conversion paths to improve lead quality.

Monitor and enhance key campaign metrics (CPC, CTR, lead-to-sale ratio).

3. Content & Brand Management

Collaborate with the content and creative teams to develop engaging lead-oriented assets — blogs, videos, email campaigns, and infographics.

Ensure consistent brand messaging across all online touchpoints.

4. Data Analytics & Reporting

Track KPIs like cost per lead (CPL), conversion rate, and ROI.

Generate weekly / monthly performance reports and share insights with senior management.

Use tools such as Google Analytics, HubSpot, Google Tag Manager, and Meta Business Suite for monitoring and analysis.

5. Team Leadership

Lead and mentor a team of digital marketers and content creators.

Align marketing-qualified leads (MQLs) with sales objectives.

Foster continuous learning and innovation within the team.

Key Performance Indicators (KPIs)

Lead Generation Volume & Quality

Cost Efficiency (CPL, ROI)

Conversion Optimization

Campaign Performance Metrics

Team Development & Leadership

Requirements

Required Skills

Proven track record in digital lead generation and growth marketing .

Expertise in Google Ads, Meta Ads, SEO / SEM , and marketing automation tools .

Strong analytical, problem-solving, and decision-making skills.

Excellent communication, leadership, and project management abilities.

Ability to work under pressure and manage multiple campaigns simultaneously.

Qualification

Minimum : Bachelor's degree in Marketing, Business Administration, or a related field.

Preferred : MBA / PGDM in Marketing or Digital Marketing Certifications (Google Ads, HubSpot, Meta Blueprint, etc.).

Experience

6–10 years of experience in digital marketing.

Minimum 3 years in a leadership role managing lead generation and performance marketing campaigns.

Hands-on experience with SEO, SEM, social media advertising, analytics, and automation platforms.

Skills Required

Google Ads, Google Tag Manager, Hubspot, Google Analytics, Sem, Seo