Cox & Kings - Performance Marketing Role

Role Overview :

We are seeking a data-driven and results-oriented Performance Marketeer to lead our paid marketing campaigns across digital platforms. The ideal candidate will have hands-on experience in managing large budgets, optimizing campaigns for ROI / ROAS, and driving customer acquisition through measurable performance channels.

Key Responsibilities :

• Develop, execute, and optimize paid marketing campaigns across channels (Google Ads, Meta, LinkedIn, Programmatic, Affiliates, etc.)
• Own end-to-end campaign management : planning, budgeting, targeting, execution, tracking, and reporting.
• Drive user acquisition, lead generation, and revenue growth through measurable performance metrics.
• Continuously analyze campaign performance, A / B test creatives, audience segments, and landing pages to maximize ROI.
• Collaborate with creative, product, and analytics teams to align campaigns with business goals.
• Manage marketing budgets efficiently and ensure accurate tracking of spends and performance.
• Stay updated on digital marketing trends, tools, and best practices to identify growth opportunities.
• Build dashboards and performance reports to share actionable insights with Bachelors degree in Marketing, Business, or related field (MBA preferred).
• 5-7 years of hands-on experience in performance marketing or digital advertising.
• Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid platforms.
• Strong analytical skills with proficiency in tools like Google Analytics, GA4, Data Studio, or Mixpanel.
• Experience with A / B testing, conversion optimization, and attribution models.
• Comfortable managing large monthly budgets with focus on ROI / ROAS.
• Excellent communication and stakeholder management Experience with Martech / Adtech tools (HubSpot, Salesforce, AppsFlyer, Adjust, etc.)
• Exposure to SEO / ASO strategies as a complementary growth channel.
• Prior experience in e-commerce, fintech, SaaS, or consumer-tech industries.

(ref : iimjobs.com)