Sales Manager – Field Sales (B2B HR Tech)

Level & Experience : Mid‑senior; ideally

7–10 years

of experience in enterprise or B2B software sales, with at least 3–4 years leading a small sales team. The person should have a proven track record of meeting revenue quotas and building client relationships in HR tech, SaaS, or a related

Reporting Structure :

Reports directly to the Managing Director or CEO. Oversees a small team of sales executives / associates (3–5 people) and coordinates with the Business Development Director on strategic initiatives.

Why this role :

A Sales Manager is responsible for leading the sales team to achieve revenue goals, creating sales strategies, monitoring performance, managing client relationships, and providing guidance to team members

• . This is distinct from a sales executive role, which focuses on executing individual dealstaggd.in

Role & Responsibilities The Sales Manager should embody both leadership and hands‑on selling :

Set revenue targets and sales plans

– Analyse historical performance, market trends and team capacity to set clear, achievable sales goals

Lead and mentor the sales team

– Train, coach and motivate sales executives. Provide continuous training to close skill gaps and adapt to evolving customer needs.

Generate and qualify leads

– Work with the BD Director to identify target segments, then use on‑ground methods (cold calling, door‑to‑door visits, networking events) to build a high‑quality pipeline

Present and negotiate

– Demonstrate the product’s value by tailoring pitches and demos to the client’s needs.

; handle negotiations and close deals to meet or exceed targets.

Monitor performance and report

– Use CRM tools to track the team’s progress, maintain client records, and submit regular revenue forecasts and reports to leadership.

Recruit and scale the team

– Participate in hiring additional sales associates and ensure they are onboarded effectively

Customer relationship management

– Foster strong client relationships, ensuring satisfaction and identifying opportunities for upselling or renewals

Collaborate with BD & Product teams

– Provide feedback from clients to guide product development and marketing; align sales execution with broader business development initiatives.

Supporting Roles :

Sales Executives / Field Sales Associates

Level :

3–5 years of B2B sales experience, with strong communication and relationship‑building skills.

Responsibilities :

Execute direct sales activities : generate leads through cold calls and networking; present products and demos; collect customer data; follow up with leads; negotiate and close deals; maintain CRM entries; provide after‑sales support

Goals :

Achieve individual monthly revenue quotas, maintain a healthy pipeline, and ensure high customer satisfaction.

Goals and KPIs To align with the company’s target of ₹36 Cr in 9 months, the Sales Manager’s goals should include :

Revenue Achievement :

Deliver monthly revenue targets that cumulatively reach ₹36 Cr by the end of the 9‑month period.

New Customer Acquisition :

Secure X new enterprise clients per month (set a specific number based on conversion rates and market size) and ensure customer onboarding satisfaction.

Team Performance :

Ensure every sales associate meets at least 90 % of their monthly quota; maintain high morale and reduce turnover.

Pipeline Health :

Maintain a qualified pipeline that is at least 3× the monthly revenue target.

Customer Retention & CSAT :

Achieve customer satisfaction (CSAT) scores above 90 % and low churn through diligent account management and support.

Reporting & Forecast Accuracy :

Provide accurate weekly and monthly forecasts, with variance less than 5 % between forecasted and actual revenue.