Assistant Manager - YouTube Monetization, Digital Business

Sony Pictures Networks India is seeking a Assistant Manager Youtube Monetization to join our team. The ideal candidate will be responsible for managing YouTube channels across SPNI’s network, optimizing content strategy and operations, and leveraging analytics to drive growth, engagement, and revenue. The role requires strong analytical skills, deep understanding of YouTube CMS and performance metrics, and collaboration with cross-functional teams to achieve business objectives.

JOB DESCRIPTION

Education : Master's degree

Experience : 4-5 years of experience in content operations, YouTube channel management and data analytics

Key Responsibilities

1. Market Research & Strategy

• Conduct research on content performance across YouTube and other digital platforms to identify content trends and opportunities.
• Formulate the annual YouTube strategy and content roadmap backed by data-driven insights.
• Provide strategic content inputs to the business team to drive channel growth and engagement.
• Audit existing channels to uncover short- and long-term recommendations for improving audience engagement and key performance metrics.

2. Content Operations

3. Business Growth & Insights

4. Reporting & Analytics

Skills & Experience

Why join us?

Why join us? Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work. - Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India - ET Human Capital Awards 2021- Winner across multiple categories - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!