Meta & google ads expert

Key Responsibilities

• Plan, manage, and optimize high-performing campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
• Conduct detailed audience and keyword research to improve targeting and reach.
• Run A / B tests for creatives, copy, and targeting to improve performance.
• Monitor campaign budgets, ROI, and other key performance metrics.
• Collaborate with creative and content teams to guide ad visuals and messaging.
• Analyze data and performance trends to identify growth opportunities.
• Stay updated with the latest features, trends, and policy changes across both platforms.
• Provide clear reports and insights to stakeholders or clients.

Requirements

What You’ll Learn / Gain