Digital Marketing Lead

Company Description

Mumbai Music Institute (MMI), located in Mumbai, offers professional courses in Sound / Audio Engineering, Electronic Music Production, Live Sound Engineering, Deejaying, and Vocal & Instrument training. Designed to cater to beginners, programmers, and musicians alike, the meticulously crafted curriculum equips students with the skills needed to excel in the music industry. MMI takes pride in its experienced faculty, who bring a wealth of industry knowledge and expertise. Through their guidance, the institute fosters creativity and aims to produce world-class professionals in the field of music.

Role Description

This is a full-time, on-site role for a Digital Marketing Executive at the Mumbai campus. The role involves developing and implementing marketing strategies, managing social media profiles, creating content for digital platforms, and analyzing web performance data to optimize campaigns. The selected candidate will collaborate with various teams to enhance the institute's online presence and drive engagement with prospective students and the music community.

Qualifications

• Proficiency in Marketing and Communication to effectively strategize and execute promotional campaigns.
• Experience in Social Media Marketing and Web Content Writing to create engaging and impactful online content.
• Strong analytical skills, with expertise in Web Analytics to monitor and optimize campaign performance.
• Ability to work in a team-oriented, on-site environment in Mumbai and adapt to fast-paced projects.
• Knowledge of the music or education industry is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.