Programmatic Advertising Manager

Programmatic Advertising Manager

Grey Group

Part-time

• Remote

Role Definition

Grey Group is seeking a Programmatic Advertising Manager to manage, optimise, and refine programmatic media activity across multiple platforms.

This role functions as the technical and strategic driver behind automated buying, audience targeting, and data-led optimisation.

Core Contribution

Your primary contribution is to ensure that programmatic systems operate efficiently, deliver meaningful returns, and reflect a clear strategic direction.

You will guide targeting logic, bidding approaches, data utilisation, and platform execution.

Operational Responsibilities (Condensed)

Managing platform setup and configuration.

Maintaining clean audience segmentation and data application.

Monitoring pacing, delivery, and cost trends across campaigns.

Interpreting signals that indicate when adjustments are required.

Ensuring alignment between creative, audience, and inventory.

Presenting findings in clear, actionable summaries.

( Trình bày dạng dòng, không bullet truyền thống → đúng tinh thần “panel style.” )

Expertise Indicators

You may be a strong fit if your background reflects :

Collaboration Pattern

You’ll work closely with media strategists, data teams, analysts, and creative units.

Your role ensures that all programmatic activity supports broader campaign direction and client expectations.

Communication is structured, consistent, and outcome-oriented.

Work Format

A remote, part-time role with an emphasis on accuracy, platform expertise, and performance management.

Expect scheduled check-ins for reporting, optimisation discussion, and coordination with the wider media team.