Search Marketing Specialist

Company Description

SetMyCareer provides scientific career counseling services, tailored to students and working professionals, helping individuals discover and pursue their ideal career paths. With more than 15 years of experience, SetMyCareer has positively impacted over 60,000 lives through advanced psychometric assessments and personalized one-on-one counseling. Serving clients across 15+ countries, SetMyCareer is led by Dr. Nandkishore Rathi and is committed to empowering individuals to align their skills, passions, and interests with fulfilling career opportunities. Join a team that’s dedicated to guiding individuals toward prosperous and purpose-driven futures.

Role Description

This is a full-time, on-site Search Engine Optimization (SEO) Specialist role located in Bengaluru. The SEO Specialist will be responsible for executing and overseeing SEO strategies to improve organic search rankings and drive website traffic. Key responsibilities include conducting keyword research, performing SEO audits, implementing on-page SEO tactics, executing link-building strategies, and analyzing website performance through web analytics tools. Collaboration with content and marketing teams to align SEO goals and strategies will be essential.

Qualifications

• Proficiency in Keyword Research and SEO Audits
• Strong experience in Link Building and developing link acquisition strategies
• Expertise in On-Page SEO techniques, including optimizing metadata and URL structures
• Solid knowledge of Web Analytics tools to monitor and improve search engine performance
• Excellent analytical skills and the ability to interpret data to drive actionable recommendations
• Strong verbal and written communication skills
• Familiarity with SEO tools such as Google Analytics, Google Search Console, and SEMrush is a plus
• Bachelor’s degree in Marketing, IT, or a related field is preferred