App Marketing Lead

Profile Overview :

Studio Mosaic is looking for smart, driven, and upbeat individuals who thrive in a fast-paced start-up environment and want to take full ownership of driving growth for mobile apps. As an App Marketing Manager , you will manage client growth end-to-end—combining marketing strategy, product recommendations, and business insights to deliver measurable results and long-term success.

Company Overview :

Studio Mosaic is an award-winning, growth-focused mobile app marketing agency that helps appreneurs and enterprises launch and scale their mobile apps globally. We have worked on 800+ app projects with 450+ clients and are consistently recognized by Clutch, BusinessofApps, and others as one of the leading app marketing agencies worldwide. Our clients include Sachin Saga, Healthify, Aditya Birla, Sony, Yatra, 3M, HCL, and several international apps.

Roles & Responsibilities :

• Build and execute comprehensive growth strategies for each app client—including ASO, Paid Acquisition, Monetization, and Retention
• Work closely with founders, product leads, and CMOs to understand goals and translate them into actionable plans
• Lead product-level growth consulting : onboarding optimization, paywall improvements, in-app conversion improvements, and funnel analysis
• Analyze key performance metrics such as CAC, ROAS, LTV, retention and optimize user journeys
• Collaborate with internal UA, ASO, and Creative teams to execute growth plans and experiments
• Work with ASO managers on keyword strategy, creative assets, and overall ASO roadmap to boost organic visibility
• Partner with performance marketing specialists to optimize campaigns across Meta, Google UAC, Apple Search Ads, etc.
• Use tools like Firebase, AppsFlyer, Mixpanel, AppTweak, Data Studio to derive insights and identify growth opportunities
• Conduct weekly syncs and monthly reviews with clients to present results, insights, and future strategy

Skills & Requirements :

Every great career has a turning point & this might be yours. Apply now!