Client Service Executive (Female)

Qualification : B.A. Mass Communication / MBA-Marketing

As an advertising account executive, you'll work within an advertising or multi-service agency, acting as a link between the agency and its clients. You'll be responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved. You may also be known as an account handler.

Understanding the needs of your clients is vital, which you'll learn through liaising closely with them throughout campaigns, often on a daily basis. You'll also manage administrative and campaign work to ensure that advertising projects are completed on time and on budget.

Responsibilities

As an advertising account executive, you'll need to :

meet and liaise with clients to discuss and identify their advertising requirements work with agency colleagues to devise an advertising campaign that meets the client's brief and budget present (alongside agency colleagues – particularly the account manager) the campaign ideas and budget to the client work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both ensure that communication flows effectively negotiate with clients and agency staff about the details of campaigns present creative work to clients for approval or modification handle budgets, manage campaign costs and invoice clients write client reports monitor the effectiveness of campaigns undertake administrative tasks arrange and attend meetings make pitches, along with other agency staff, with the aim of securing new business for the agency.

Skills Required

Administrative Tasks