Social Media Marketing Manager
We're looking for a creative Social Media Manager to build and nurture our brand community across digital platforms. You'll be the voice of Fleck online, crafting compelling narratives around our products, artisans, and the lifestyle we represent.
: Noida, sector 132
Key Responsibilities
Develop and execute social media strategy across Instagram, Facebook, Pinterest, and emerging platforms
Create and curate an engaging content calendar aligned with product launches, festivals, and gifting occasions
Write compelling captions that blend our brand's premium positioning with approachable, warm storytelling
Manage day-to-day community engagement, responding to comments, DMs, and building relationships with followers
Collaborate with photographers / videographers to create visually stunning content showcasing our products
Develop Instagram Reels, Stories, and carousel posts that drive engagement and product discovery
Partner with influencers and brand advocates for authentic content creation
Monitor social media trends and adapt strategies for the home decor and lifestyle space
Work with artisan partners to share behind-the-scenes stories and craftsmanship processes
Track and report on social media metrics : engagement rate, follower growth, reach, and content performance
Requirements
2-3 years of social media management experience, preferably in lifestyle, home decor, or luxury brands
Exceptional writing skills with ability to adapt tone from elegant to conversational
Strong visual aesthetic and understanding of photography / styling for social media
Proficiency in content creation tools (Canva, basic video editing apps, scheduling tools)
Experience in influencer outreach and collaboration management
Understanding of social commerce and shoppable content strategies
Ability to work in a fast-paced environment and manage multiple content streams
Preferred Qualifications
Background in luxury / handcrafted / artisanal product marketing
Knowledge of Indian festivals and gifting traditions
Experience with Pinterest and YouTube content strategies
Basic photography / styling skills
Understanding of both domestic and international audience preferences
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