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Realty Assistant - Performance Marketing Manager

Realty Assistant - Performance Marketing Manager

REALTY ASSISTANT PRIVATE LIMITEDNoida, India
12 days ago
Job description

Job Summary :

As the Performance Marketing Manager, you will be responsible for planning, implementing, and optimizing performance-based marketing campaigns across various digital channels.

Your focus will be on driving high-quality traffic, increasing conversions, and maximizing return on investment (ROI).

By leveraging your expertise in performance marketing and your leadership skills, you will guide a team of marketers and collaborate with cross-functional teams to ensure the success of our digital marketing Performance Marketing Strategy : Develop and execute the overall performance marketing strategy, aligning it with the company's objectives and growth targets.

  • Campaign Planning and Execution : Lead the planning and execution of performance marketing campaigns, including paid search, social media advertising, display advertising, email marketing, and other digital channels.
  • Budget Management : Effectively allocate marketing budgets across campaigns to achieve maximum performance and meet set KPIs.
  • Conversion Rate Optimisation (CRO) : Continuously analyse campaign performance and conduct A / B tests to optimise conversion rates and improve campaign efficiency.
  • Data Analysis and Insights : Utilise data analytics tools to gather insights, analyse performance metrics, and make data-driven decisions to enhance campaign performance.
  • Team Leadership : Manage and mentor a team of performance marketers, providing guidance, setting clear goals, and fostering a culture of collaboration and excellence.
  • Marketing Technology Integration : Stay informed about the latest marketing technologies, tools, and trends and implement innovative solutions to enhance performance marketing efforts.
  • Performance Reporting : Prepare comprehensive reports on campaign performance, KPIs, and ROI and present findings to stakeholders and leadership.
  • Collaborative Approach : Work closely with cross-functional teams, including content, design, and analytics, to ensure seamless alignment of marketing efforts and support overall business objectives.
  • Industry Best Practises : Keep abreast of industry best practises, the competitive landscape, and emerging trends in performance marketing to identify new opportunities for growth.

Qualifications and Skills :

  • Bachelor's degree in Marketing, Business, or a related field; A Master's degree is a plus.
  • Proven experience (5+ years) in performance marketing or digital marketing, with a track record of successfully managing and optimising pperformance campaigns.
  • Strong understanding of performance marketing concepts, platforms, and data analysis.
  • Proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Business Manager, Google Analytics, etc.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Leadership and team management skills, with the ability to motivate and guide a team to achieve exceptional results.
  • Excellent communication and presentation abilities.
  • Strategic thinking and problem-solving skills
  • Ability to thrive in a fast-paced and dynamic Competitive salary package inclusive of performance-based incentives.
  • Comprehensive training and avenues for professional development.
  • Access to a collaborative and forward-thinking work environment.
  • Opportunity to play a pivotal role in directly contributing to the company's expansion and accomplishments.

    • (ref : iimjobs.com)

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