Category Growth Lead

Category Growth Head – CuriousJr (Physics Wallah) Location : Noida Head Office

About the Role We are looking for a dynamic and data-driven Category Growth Head to lead the marketing and growth function for CuriousJr, a Physics Wallah venture. The ideal candidate is a strategic hustler who can build scalable acquisition, engagement, and retention systems across both paid and organic channels — while thriving in a fastpaced startup environment.

Key Responsibilities

• Design and execute growth funnels across both inorganic (Paid : YouTube, Meta, Google, Affiliates) and organic (SEO, Content, Influencers, Communities, WhatsApp CLM) channels.
• Drive Cohort Analysis, Attribution Modeling, and ROAS Tracking to optimize marketing efficiency.
• Deep dive into parent personas (Tier 2 / 3 cities, Gulf, NRI, etc.) to map and refine buying journeys.
• Conceptualize and run storytelling campaigns leveraging influencers, parentled content, YouTube shows, and SEO content ecosystems.
• Align cross-functional teams — Product, Sales, Mentors, Design, CLM, and Tech — around category P&L ownership.
• Build and lead a 5–10 member marketing / category team with clear performance metrics and ownership.
• Develop and implement A / B testing playbooks for ad creatives, pricing pages, WhatsApp CLM flows, demo reminders, and referral nudges.
• Rebalance channel spends dynamically to maintain cost efficiency (e.G., shifting budgets from YouTube to Affiliates when CPL spikes).
• Drive continuous innovation and experimentation to enhance customer acquisition, engagement, and retention.

Experience

7 to 15 Years Must