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[Apply Now] Brand Manager

[Apply Now] Brand Manager

Vijaya Diagnostic Centre LimitedIndia
19 hours ago
Job description

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

  • Coordinate cross-functionally to ensure consistency in brand-related decisions
  • Analyze and report on brand performance to determine ROI
  • Monitor market and consumer trends
  • Develop pricing and distribution strategies
  • Analyze brand positioning and consumer insights
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Requirements and skills

  • Proven working experience as Brand Manager
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Qualifications

  • Bachelor's degree or equivalent in Marketing
  • 10+ years' brand management or marketing experience
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    Brand Manager • India

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