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social media job description involves developing and executing social media strategies, creating and curating engaging content, and managing a brand's online presence across various platforms. Key responsibilities include community management, analyzing performance metrics to inform strategy, and staying updated on social media trends. The role often requires skills in content creation (including copywriting, visuals, and video), customer engagement, and analytics, such as using tools like Google Analytics.
Core responsibilitiesStrategy and planning : Develop and implement social media strategies aligned with business goals. Plan and schedule content calendars across different platforms. Content creation : Create, edit, and publish high-quality, engaging content (text, images, videos) tailored to each platform. Community management : Monitor and respond to comments, messages, and mentions. Foster positive engagement and build relationships with followers and influencers. Performance analysis : Analyze social media metrics to assess performance, generate reports, and make data-driven recommendations for improvement. Campaign execution : Plan and execute social media advertising campaigns and optimize them for maximum return on investment (ROI). Required skills and qualificationsStrong understanding of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn). Excellent communication, copywriting, and interpersonal skills. Experience with content creation, including basic graphic design, photography, and video editing. Familiarity with social media analytics tools (e.g., Google Analytics, Facebook Insights). Ability to stay current with social media trends, tools, and best practices. Proficiency in creating reports and providing data-driven insights.
Skills Required
Copywriting, Content Creation, visuals, Google Analytics, Video Editing, Customer Engagement, Analytics
Social Media • Bhopal, India