Product Marketing Manager

About OrbitShift OrbitShift is an AI-led SaaS Product transforming enterprise consultative technology sales. With a top-notch team of leaders from Amazon, McKinsey, IIT, Stanford, we’ve raised $8.5M from marquee investors like PeakXV (Sequoia Surge) & Stellaris Venture Partners. We’re currently expanding our teams across India & USA.

About the role

We’re looking for a rockstar Product Marketing Manager looking to join a dynamic, fast-paced environment, work closely with cross-functional teams, and own the entire product marketing function to drive product adoption, engagement, and growth.

Responsibilities

Develop, execute and own our Product marketing strategy & activities, across product launches, customer / competitor research initiatives & sales enablement programs

Craft OrbitShift’s online brand in line with our vision & goals

Work closely with founders to establish major go-to-market strategies

Conduct in-depth market research, customer & competitor analysis, follow and analyze market trends to position our product for our target audience

Develop & execute product marketing strategies and campaigns (messaging, pricing, advertising, product launching), and own marketing budget & ROI

Collaborate with various teams like Product, Design, Sales, Customer Success, etc to implement marketing strategies

Test marketing product features, releases, and ad copy

Identify, measure & improve relevant metrics that assess the effectiveness of all our marketing campaigns & product usage

Analyze sales data and channel information and then create plans to improve product line sales, highlighting our value proposition

Create training materials and programs for the sales & customer success teams

Create strong online momentum ahead of and during product launches, key company milestones & own PR

Organize and run product-focused events and webinars to engage customers

and prospects

Requirements

Mandatory- 5+ years of relevant Product Marketing experience in Series B stage, B2B SaaS startups targeted to US Enterprise customers

Proven track record of managing all aspects of successful marketing campaigns for similar products for similar audience

Deep knowledge of strategies for different types of integrated marketing campaigns, market trends, marketing channels, etc

Hands on experience with marketing automation, SEO marketing, content marketing, brand marketing, blog management, website management, social media management, paid ads, analytics, etc

Proficiency using CRMs & web analytics tools like Google Analytics, etc

Stellar research, presentation, content-writing, communication, project & program management skills

Good technical proficiency & understanding of complex tech products

Proven track record of effective problem solving, and working in a highly collaborative role with cross-functional teams

Customer-centric mindset & attention to detail

Bachelor’s degree in Marketing, Business, Advertising, Product, Strategy, etc is required. Master’s degree from a Tier 1 institute is preferred.

Why choose OrbitShift

We’re a lean team with a flat hierarchy

Now is the best time to join as we’ve already cracked the code on a product that customers love, but are early-stage enough offering unparalleled learning opportunities

High ownership & transparency

Fast-tracked growth and career progression

You get to build for and sell to an international enterprise customer base

Hybrid work setup & flexible work hours

Competitive salary & equity

Health Insurance for employees & their families

Professional Development allowance for online courses

• OrbitShift is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.