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HDB Financial Services - Deputy Manager - Marketing Analytics

HDB Financial Services - Deputy Manager - Marketing Analytics

HDB Financial Services LimitedMumbai, India
30+ days ago
Job description

Role & responsibilities :

  • The incumbent will be responsible for driving growth in Existing Borrower business across all product lines primarily using its digital assets Website, App, DIY Journeys,
  • The incumbent will work with Product Managers across products to increase the % of business coming in from existing borrowers.
  • The incumbent a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities :

  • Plan and execute all Xsell programs using - digital marketing- including SEO / SEM, email campaigns, social media and display advertising campaigns, telecalling , DIY, push to branches where needed

    • Implement Martech tools

  • Measure and report performance of Existing borrower business - % change, value, conversion % , conversion by vintage etc
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create campaigns, focus on business KPIs which the network is aligned to.
  • Utilize strong analytical ability to evaluate end-to-end xsell campaigns across multiple modes of interaction DIY, Mail, Web, SMS,
  • Strong expertise in Customer Acquisition, Retention and Engagement
  • Experience in managing DIY journeys.

    • (ref : iimjobs.com)

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    Deputy Manager • Mumbai, India