CRM Manager- Email & SMS Specialist

Company Description

Expert Law provides personalized legal services nationwide, specializing in Personal Injury and Immigration Law for both individuals and businesses. Guided by a "putting people first" philosophy, the firm emphasizes transparency, reliability, and integrity in delivering high-quality advice and client care. With 40 years of combined experience, the team possesses extensive knowledge and expertise to address various legal challenges effectively. Expert Law is committed to offering tailored, seamless support throughout every stage of the legal process.

Role Description

This is a full-time remote role for a CRM Manager- Email & SMS Specialist. The primary responsibilities include managing email and SMS marketing campaigns to engage and retain clients. The CRM Manager will oversee market segmentation, analyze campaign performance, and collaborate with internal teams to enhance customer engagement strategies. Day-to-day tasks also involve campaign optimization, reporting, and ensuring all client communications align with brand standards and regulatory guidelines.

Qualifications

Strong Analytical Skills and the ability to interpret performance data effectively

Proficiency in Communication, both written and verbal, to collaborate across teams

Experience in Sales and Market Segmentation for targeted engagement initiatives

Project Management capabilities to oversee campaigns from concept to execution

Experience in CRM tools and platforms is highly beneficial

Attention to detail and ability to manage multiple tasks concurrently

Bachelor's degree in Marketing, Communications, Business, or a related field is preferred