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[Immediate Start] Media Data Analyst (Traditional & Digital)

[Immediate Start] Media Data Analyst (Traditional & Digital)

dentsuIndia
4 hours ago
Job description

Role Overview

The role involves handling both traditional and digital media data, tracking competition, and supporting the team with insights, reports, and client-ready presentations. The candidate will work closely with strategy, planning, buying, account management, and operations teams to deliver actionable media intelligence.

Experience :

1–2 years of relevant experience in media data analysis, insights, reporting or digital campaign tracking.

Key Responsibilities

  • Collect, manage, and analyze media data across traditional and digital platforms.
  • Track competition performance periodically and prepare comparative reports.
  • Work with industry tools such as BARC, Similarweb, and other media monitoring / analytics platforms.
  • Maintain reports, trackers, and dashboards in Excel with accuracy.
  • Create client-ready PPT decks and present insights to internal teams and clients.
  • Collaborate with multiple stakeholders across strategy, account management, planning, buying, and operations.
  • Stay updated on media metrics, industry trends, and evolving media tools.
  • Apply basic AI tools to optimize workflows and reporting.

Requirements

  • Proficiency in MS Excel (pivot tables, charts, data handling) and PowerPoint.
  • Strong written and verbal communication skills.
  • Basic understanding of media metrics (TRPs, GRPs, Reach, Impressions, CTR, CPM, etc.).
  • Familiarity with media tools such as BARC, Similarweb, and other analytics / tracking platforms.
  • Awareness of AI tools (e.g., OpenAI, Perplexity).
  • Highly organized, detail-oriented, and capable of managing multiple tasks.
  • Eagerness to learn and grow in a fast-paced media agency environment.
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