Performace Marketing Manager

✨ About Us

We are a fast-growing

luxury diamond jewelry brand , dedicated to crafting timeless designs that blend elegance, quality, and innovation. As we scale our e-commerce and retail presence, we are seeking a

Performance Marketing Manager

to lead our digital growth strategy, drive ROI, and expand our global customer base.

Role Overview

The

Performance Marketing Manager

will be responsible for planning, executing, and optimizing paid media campaigns across multiple platforms to drive customer acquisition, retention, and revenue growth. This role requires a strong balance of

analytical skills, creative testing, and luxury market understanding

to ensure that our campaigns deliver measurable results while maintaining the brand’s premium positioning.

Key Responsibilities

Develop, execute, and optimize

paid marketing campaigns

across Google Ads, Meta (Facebook / Instagram), YouTube, Pinterest, and emerging channels (TikTok, Snap, etc.).

Create and manage

ROI-driven strategies

for search, display, remarketing, and paid social.

Lead

performance reporting , tracking KPIs (CAC, ROAS, CTR, conversion rate, LTV, etc.) and providing actionable insights.

Collaborate with creative and content teams to design

high-performing ad creatives

tailored for luxury jewelry audiences.

Work closely with SEO, email marketing, and CRM teams to create a

cohesive omni-channel growth strategy .

Manage and optimize

retargeting funnels , focusing on cart abandonment, Shop Pay users, and high-intent audiences.

Drive

A / B testing

across ad copy, landing pages, and creatives for maximum performance.

Identify new performance marketing opportunities, tools, and platforms.

Manage agency / partner relationships where required.

Stay updated on

luxury e-commerce trends, digital innovations, and competitor activities .

KPIs for Success

Achieve target

ROAS (Return on Ad Spend)

across paid channels.

Grow qualified

traffic and conversions

on the website.

Lower

CAC (Customer Acquisition Cost)

while scaling reach.

Increase repeat purchases and customer lifetime value (LTV).

Consistently generate measurable revenue through performance campaigns.

✅ Requirements

4–6 years of experience in

performance marketing , ideally in

luxury e-commerce, jewelry, or fashion .

Proven track record of scaling

Google Ads, Meta Ads, and performance campaigns .

Strong understanding of

analytics tools

(Google Analytics, GA4, Shopify Analytics, Looker, etc.).

Expertise in

A / B testing, attribution models, and conversion tracking .

Knowledge of

Shopify / e-commerce marketing ecosystem .

Experience managing

large ad budgets

efficiently.

Excellent analytical skills with the ability to turn data into actionable insights.

Creative mindset with sensitivity towards

luxury brand positioning .

Strong communication and project management skills.

What We Offer

Competitive salary + performance incentives.

Opportunity to shape the growth of a

premium diamond jewelry brand .

Exposure to both

global luxury retail and digital-first e-commerce .