Digital Marketing Growth Lead

Key Responsibilities :

Plan, execute, and optimize multi-channel digital marketing campaigns (Google Ads, Facebook / Instagram, LinkedIn, YouTube, etc.)

Drive performance marketing initiatives with a strong focus on ROI and CAC

Manage SEO / SEM, email marketing, paid media, remarketing, and affiliate campaigns

Monitor, analyse, and report on campaign performance metrics, providing actionable insights

Collaborate with content, design, product, and tech teams to create compelling campaign assets and landing pages

Conduct A / B testing and conversion rate optimization across funnels and ads

Identify trends, tools, and emerging platforms to enhance marketing efforts

Manage digital marketing budgets and ensure cost-effective strategies

Support organic growth efforts including influencer partnerships and community engagement

Requirements :

2–4 years of experience in digital marketing, preferably in a high-growth startup or edtech company

Strong hands-on experience with Google Ads, Meta Ads, SEO tools and analytics platforms

Proven track record in running high-ROI paid campaigns and growth experiments

Data-driven mindset with strong analytical skills

Strong understanding of creative overhaul

Excellent communication and project management skills

Ability to work in a fast-paced, agile environment

Knowledge of marketing automation tools is a plus

Interested candidates can also apply by sending their

resume and a brief introduction

to

sneha.tm@skillovilla.com