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Principal Campaign Developer

Principal Campaign Developer

ConfidentialHyderabad / Secunderabad, Telangana, India
7 days ago
Job description

About The Role

We are seeking a highly skilled Principal Campaign Developer to architect, develop, and optimize high-impact email campaigns that drive engagement, retention, and conversion.

This role is ideal for a technically proficient developer with deep experience in HTML / CSS for email, marketing automation platforms, and a strong understanding of digital communication strategies.

Email Campaign Development

As a Principal Campaign Developer, you will collaborate closely with creative, marketing, and technical teams to deliver cutting-edge email experiences that perform seamlessly across devices and Responsibilities :

  • Design, build, and maintain responsive HTML emails that are visually appealing, functional, and optimized for all major email clients and devices.
  • Ensure pixel-perfect fidelity between design mockups and final email output.
  • Implement dynamic content blocks, personalization, and conditional logic in email templates.

Marketing Platform Integration

  • Build and configure email campaigns within major Email Service Providers (ESPs) like Salesforce Marketing Cloud (SFMC), Adobe Campaign, ExactTarget, or similar platforms.
  • Leverage AMPscript, Handlebars, or similar scripting languages for dynamic personalization and data-driven content delivery.
  • Integrate third-party APIs to pull in real-time data and automate campaign workflows.

    • Code Quality & Testing

  • Optimize code for maximum deliverability and rendering consistency across Outlook, Gmail, Apple Mail, and mobile clients.
  • Use tools such as Litmus, Email on Acid, or Inbox Inspector to perform cross-platform rendering tests.
  • Debug and resolve rendering issues or ESP-specific limitations.

    • Campaign Automation & Workflow Design

  • Collaborate with marketing automation strategists to develop complex workflows and journey builder sequences.
  • Implement triggers, user segmentation, and drip campaigns with performance-focused logic.

    • Asset & Design Management

  • Work with Adobe Creative Suite (Photoshop, Illustrator) and tools like Figma to manage assets and convert visual concepts into functional emails.
  • Maintain a design system and reusable code modules for consistency and Technical Skills :
  • Strong expertise in HTML5 and CSS3 specifically for email development (table-based layouts, inline styles, media queries, etc.
  • Proficiency with JavaScript basics for interactive email components (where supported).
  • Experience with Salesforce Marketing Cloud, Adobe Campaign, ExactTarget, or other major ESPs.
  • Hands-on experience in AMPscript, SQL, or scripting languages used in ESPs.
  • Familiarity with responsive frameworks like Foundation for Emails (Ink) or custom media query-based solutions.
  • Knowledge of CAN-SPAM, GDPR, and email deliverability best Skills :
  • Experience with marketing automation tools (e.g. , Journey Builder, Automation Studio).
  • Understanding of REST / SOAP APIs for campaign data integration and personalization.
  • Familiarity with version control tools such as Git for email asset management.
  • Exposure to email analytics, A / B testing, and performance reporting :
  • Bachelors degree in Computer Science, Information Technology, or a related discipline.
  • 5+ years of experience in email campaign development, preferably in a lead or senior technical role

    • (ref : hirist.tech)

    Skills Required

    ink, Css3, Sql, Git, Javascript, Salesforce Marketing Cloud, Html5, Exacttarget, Adobe Campaign

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    Principal Developer • Hyderabad / Secunderabad, Telangana, India

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