Demand Manager

Position Overview

The Sales & Demand Manager is responsible for driving total hotel revenue by managing both offline and online business segments , including Corporate, MICE (Meetings, Incentives, Conferences, and Exhibitions), Travel Trade, and OTA Distribution Channels) .

The role combines proactive sales, digital distribution management, market analytics, and strategic pricing to achieve the hotel’s room, banquet, and F&B revenue targets while upholding brand standards of service, integrity, and excellence.

Key Responsibilities

1. Revenue Generation & Business Development

• Achieve and exceed monthly, quarterly, and annual revenue targets across Rooms, Banquets, and F&B.
• Develop and execute sales and demand action plans for all market segments (Corporate, MICE, Leisure, Travel Agents, OTA, etc.).
• Conduct proactive sales calls, client meetings, and property site inspections to generate leads and conversions.
• Identify new business opportunities through competitor research, market trends, and industry networking.
• Negotiate rate contracts, proposals, and event quotations in line with pricing strategies.
• Collaborate with the Revenue Manager to optimize rate structures, promotions, and yield management.

2. Client Relationship & Account Management

3. Market Intelligence & Reporting

5. Coordination & Team Collaboration

6. Brand Standards & Compliance

Qualifications & Requirements

Key Performance Indicators (KPIs)

Work Environment

Core Competencies