Senior Sales Leader - North Region

Role : Senior Sales Leader - North Region Relevant Experience : 10–15 years in Digital Media / AdTech / OOH sales , with 5+ years in a regional leadership role.

Job Location : Gurugram / Delhi NCR

Qualification : MBA or equivalent preferred; strong communication and presentation skills are a must.

About the Role :

The Senior Sales Leader - North Region will be responsible for driving revenue growth, market penetration, and client success in the North India market.

This is a front-line sales leadership role — perfect for a high-performing business builder who thrives on creating new opportunities, winning key accounts, and scaling Lemma’s presence across agencies and brands.

You will own the full regional sales P&L, lead a growing sales team, and work closely with supply, product, and operations teams to deliver campaigns that drive measurable impact

Key Responsibilities :

Revenue & Pipeline Ownership

Deliver quarterly and annual revenue targets for the North India region .

Drive full-funnel sales — from prospecting → pitching → closing → renewals .

Build a robust pipeline across agency and brand-direct clients.

Manage deal conversions, pricing strategy, and account profitability.

Market Expansion & Client Acquisition

Identify new business opportunities across key verticals : FMCG, BFSI, Auto, E-commerce, and Tech.

Build strategic relationships with agency trading desks, outdoor specialists, and media planners .

Partner with key brands to unlock always-on and programmatic DOOH budgets .

Develop region-specific GTM plans to capture untapped city markets.

Team Leadership

Lead, coach, and motivate a sales and account management team to exceed targets.

Create a culture of hunting, client obsession, and accountability .

Conduct regular sales reviews, pipeline audits, and performance check-ins.

Work closely with the CBO to plan team structure, incentives, and expansion.

Cross-Functional Collaboration

Collaborate with Supply and AdOps to ensure smooth campaign delivery and optimized screen inventory utilization.

Work with Marketing for client events, case studies, and thought leadership initiatives.

Provide client insights to the Product team to refine Lemma’s tech stack and features.

Data-Driven Selling

Leverage Lemma’s analytics and audience data to build consultative, insight-led pitches .

Track campaign performance and demonstrate ROI to clients.

Present business reviews showcasing performance uplift and incremental reach.

Skills & Qualifications :

Proven Track Record - Consistent achievement of sales quotas , expansion of enterprise accounts, and team leadership.

Industry Network - Strong connects with media agencies, CMOs, and digital trading teams in North India.

Mindset - A “hunter” with consultative selling skills — combines aggression with empathy.

Analytical Acumen - Strong grasp of programmatic ecosystem, audience targeting, and measurement metrics.

Key Performance Indicators (KPIs) :

Regional revenue vs. target achievement

Pipeline coverage and conversion rate

Number of new clients onboarded

Client retention and repeat billing

Average deal size and profitability

Team performance metrics (quota attainment, pipeline hygiene)