Growth marketing For Leading NBFC

Roles and Responsibilities

Responsibilities

1. ARU

Building and driving the campaign science for stimulation of customer franchise

Building multi channel strategy for targeting the segmented addressing

Leading and coordinating with analytics teams to build the segmented solutions

Create solutions for managing marketing properties on 3in1 app and Web, creating solutions to match

marketing content to customers

Coordinate with different platform / asset stakeholders to track business performance

Building and designing the DOEs for campaigns to understand customer behavior

2. Driving Omni Channel Strategy

Working on building and driving Traffic through web and app asset

Work closely with Marketplace teams, Business teams to drive the business growth and plan sale events on

Marketplace and Offline Stores

Work closely with Marketing and different platform owners to drive customer traffic from different

sources on online and offline platform

Work with analytics team for campaign segmentation and create campaign plan to create customer stimuli

Lead A or B testing on platform to drive and enhance business output

3. Team Management and Coaching

Participate in selection process to identify the right talent for positions within the team

Determine individual training needs and development plans to build expertise and enhance skills in the

team

Set objectives, conduct reviews and close appraisal processes for the team as per timelines

4 Stakeholder Management : Liaise with PMO, Sales team, Platform owners, Legal and Compliance team to

ensure timely project delivery

Required Qualifications and Experience

1. Graduate or Post-graduate with 6-8 years of experience in Campaign Management and Data Management.

2. Experience in BFSI is preferred

3. E-commerce industry Background

4. Strong knowledge of Microsoft office. Specifically, MS Power-point and MS Excel

5. Strong communication skills