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Public Relations (Associate) - Lifestyle

Public Relations (Associate) - Lifestyle

ConfidentialMumbai, India
4 days ago
Job description

Associate Media Consultant at El Sol Strategic Consultants [ESSC]

Team Management :

  • Understand ESSC's Core Values, Vision, and Goals.
  • Foster an understanding of your role's importance in the growth of the company.
  • Keep your peers motivated and maintain high morale to encourage a friendly and open environment.
  • Follow ESSC protocols with respect to processes- briefing documents, daily updates, agenda's etc.
  • Ensure adherence to ESSC's policies and good practices.

Client and Media Relations :

  • Liaise daily with clients and media via telephone and email.
  • Build strong relationships and networks with colleagues, clients, and media.
  • Act as a representative for El Sol Strategic Consultants in public relations efforts.
  • Support development media relations strategies to secure high-level placements in print, broadcast, and online media.
  • Leverage existing media relationships and cultivate new contacts within business and industry media.
  • Promote news stories and features to the media and sell them effectively.
  • Prepare regular client reports and attend client meetings.
  • Collate, analyze, and evaluate media coverage.
  • Monitoring and Research :

  • Monitor traditional and new age media, including newspapers, journals, broadcasts, social media, and blogs, for client opportunities.
  • Conduct trend forecasting for clients and their respective industries.
  • Undertake research for new business proposals and present them to potential clients.
  • Marketing Coordination :

  • Stay updated on emerging trends, technologies, and influencers.
  • Explore and create opportunities for partnerships, sponsorships, and advertising.
  • Event and Campaign Management :

  • On-ground presence at events, including press conferences and promotional activities.
  • Promote client events via public relations platforms.
  • Document all campaigns, including briefs, scripts, and testimonials.
  • Prepare presentations, campaign taglines, and interview responses.
  • Content Creation and Documentation :

  • Research, write, and disseminate press releases to targeted media.
  • Assist with the production of client publications, such as newsletters and in-house magazines.
  • Design, write, and / or produce presentations, articles, leaflets, and promotional materials.
  • Coordinate photography for studio or location shoots.
  • Crisis Management :

  • Support seamless crisis management and troubleshooting. Client Relationship Management :
  • Ensure 100% client retention by delivering exceptional service.
  • Maintain a network of resources for deployment as needed.
  • Provide clients information about new promotional opportunities and current PR campaign progress.
  • Manage client expectations and ensure satisfaction.
  • Strategic Planning :

  • Assist in creation of quarterly and annual brand marketing strategies and roadmaps aligned with client business goals along with senior media consultants.
  • Maintain a keen understanding of industry trends affecting clients and offer relevant communication strategy recommendations. Knowledge Upkeep :
  • Stay updated with new practices for Web 2.0 and Web 3.0 to enhance client offerings.
  • Maintain relationships and databases with key stakeholders.
  • Stay updated on emerging trends, technologies, and influencers.
  • Location : Santacruz West

    Time : 9 : 30am - 6 : 00pm

    Monday - Friday (Last Saturday working)

    Skills Required

    Media Relations, Crisis Management, Public Relations, Client Relationship Management, trend forecasting , Content Creation, Research, Marketing Coordination

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