Advertising Copywriter

Digital Content Specialist

About GradRight :

GradRight is the world's first SaaS ecosystem that brings together students, universities and financial institutions on one platform. It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner. Our vision is to be the world's leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all.

We have enabled 250,000+ students to get the best deals on $ 4+ Billion of loan requests and facilitated disbursements of more than $ 450+ Million in loans. We enable 50+ universities across US, Europe, Canada to develop their brand in India, attract the right students to apply and enroll for their Graduate programs. It has commenced a new business line of marketing, enrolling and managing the Online Programs for its university partners.

Founded in 2019, GradRight has offices across Hyderabad, Gurgaon, Bangalore, Delhi and Washington DC. GradRight's

team

possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions like Ashoka, Krea and Plaksha University. It is led by alumni of IIT Delhi, ISB Hyderabad and BITS Pilani and University of Pennsylvania. GradRight is also the winner of the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India.

Responsibilities :

Write advertising copy for use in social media ads, emails and website landing pages

Copywriting for all broadcasting channels (SMS, WhatsApp, emails etc)

Create advertising copies that convert (for Google ads, Facebook ads, Linkedin ads, etc)

Conduct thorough research to write effective, relevant copy

Use various content formats to promote and build the GradRight brand

Understand content consumption behaviours to modify content strategies

Track data backed performance of all digital assets

Maintain high editorial standards across all content outputs through edits and proofreading

Take ownership of projects through the whole creative lifestyle, from inception to deployment

Work closely across functions at GradRight to support content requirements

Requirements :

Freshers or 1-3 years of relevant work experience

Experience in writing and producing copies for digital, print and broadcast channels

A portfolio of published ads and the associated metrics (impressions, traffic, conversions etc)

Ability to write clear, crisp and effective copy for multiple digital formats

Ability to think creatively and operate independently in a fast-paced environment

A thorough understanding of copywriting trends and methods as well as a keen interest in new and emerging technologies and digital advertising tactics

Good to have :

Basic understanding of aiding visual design with copy

Experience with an agency or startup