Experience : 2+ years in managing paid search campaigns on Google Ads and / or Microsoft Ads.
Certifications : Google Ads Certification required; Microsoft Ads Accreditation preferred.
Technical Skills :
Proficiency in Google Ads, Microsoft Ads, Google Tag Manager, and Google Analytics.
Strong understanding of keyword match types, bidding strategies, remarketing, and shopping campaigns.
Knowledge of tracking and attribution models.
Analytical Skills : Strong ability to analyze performance data and translate it into optimization actions.
Communication : Excellent written and verbal communication skills for reporting and client interaction.
Detail-Oriented : High attention to accuracy in campaign execution and reporting.
Job Description
Campaign Setup & Management
Plan, create, and manage PPC campaigns on Google Ads and Microsoft Ads across Search, Display, and Shopping.
Conduct keyword research, competitor analysis, and ad copywriting to ensure effective targeting and engagement.
Configure ad extensions, bidding strategies, and budgets to align with campaign objectives.
Optimization & Performance Tracking
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate) and make data-driven optimizations.
Manage negative keyword lists, audience targeting, and bid adjustments for improved efficiency.
Perform A / B testing on ad creatives, landing pages, and bidding strategies.
Ensure accurate conversion tracking through Google Tag Manager, UET (Microsoft Universal Event Tracking), and Analytics tools.
Analytics & Reporting
Generate and analyze performance reports from Google Ads, Microsoft Ads, and Google Analytics.
Provide insights and actionable recommendations to improve campaign outcomes.
Forecast performance and prepare budgets for upcoming campaigns.
Collaboration & Innovation
Partner with cross-functional teams (SEO, creative, and analytics) to align paid search campaigns with overall marketing goals.
Stay updated on Google Ads and Microsoft Ads product updates, trends, and algorithm changes.
Recommend new strategies, audience segments, and automation opportunities.
Create a job alert for this search
Performance Specialist • thrissur, kerala, in
Related jobs
Promoted
New!
Performance Marketing Director
Canonical Companypalakkad, India
Performance Marketing Director (Part-Time).Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystem...Show moreLast updated: 11 hours ago
Promoted
Presales Consultant
SimformPalakkad, IN
Simform is a premier digital engineering company specializing in Cloud, Data, AI / ML, and Experience Engineering to create seamless digital experiences and scalable products.Simform is a strong part...Show moreLast updated: 1 day ago
Promoted
Senior Performance Marketer
PU PrimeMalappuram, IN
We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing.
The ideal candidate will have managed large budg...Show moreLast updated: 18 days ago
Promoted
New!
Performance Marketing Manager
Texonica DynamicsThrissur, IN
Google Ads, Meta Ads और अन्य प्लेटफॉर्म सहित भुगतान किए गए चैनलों पर परफॉर्मेंस मार्केटिंग रणनीतियाँ विकसित और लागू करना.
Google Ads, Meta Ads और Google Analytics जैसे एनालिटिक्स टूल में प्रमाणित वि...Show moreLast updated: 8 hours ago
Promoted
New!
Performance marketing manager
Expert LawMalappuram, IN
Expert Law offers personalized legal services in Personal Injury and Immigration Law across the nation.With a client-focused approach, we ensure a seamless handling of cases from the initial consul...Show moreLast updated: 8 hours ago
Promoted
Sales Operations Specialist
Riviera PartnersThrissur, IN
Riviera is seeking a Sales Operations Specialist to join our dynamic Business Operations team.In this role, you will support a wide range of operational processes that ensure our business runs effi...Show moreLast updated: 1 day ago
Promoted
New!
Performance Marketing Specialist (E-Commerce USA Market)
AEE Overseasthrissur, India
Leading American Fashion Brand “Members Only”, is looking for candidates to join their Digital Marketing team to handle Google ads, SA360 and Meta Ads.
Maximum 2 years Experience in E-commerce adver...Show moreLast updated: 11 hours ago
Promoted
Workfront Expert ( Full-time at a Fortune 500 tech MNC )
HARPThrissur, IN
Manage automating workflows integrating Workfront with various platforms and ensuring seamless information flow across systems which include collaborating on UIUX enhancements providing comprehensi...Show moreLast updated: 3 days ago
Promoted
Microsoft D365 FO Specialist
ExusiaMalappuram, IN
Job Description : D365FO Functional Specialist.We are seeking a D365 Finance & Operations Functional Specialist.Microsoft Dynamics 365FO environment.
This role is focused on driving.Finance & Account...Show moreLast updated: 30+ days ago
Promoted
SEO Operations Specialist
EmeritusMalappuram, IN
Emeritus partners with top global universities (MIT, Wharton, Harvard, and others) to deliver professional education that transforms careers.
Our content ecosystem—spanning thousands of pages, progr...Show moreLast updated: 1 day ago
Promoted
Performance Marketer
GIRAFpalakkad, kerala, in
Giraf is seeking a skilled Performance Marketer to join our dynamic team.The ideal candidate will be responsible for planning, executing, and analyzing paid marketing campaigns across platforms lik...Show moreLast updated: 12 days ago
Promoted
New!
Performance Marketing Manager
WPP Media ProPalakkad, Kerala, India
Performance Marketing Manager WPP Media Pro — Part-time, Remote Every chapter of growth begins with intention.At WPP Media Pro, our intention is clear : to elevate brands through intelligent perform...Show moreLast updated: 17 hours ago
Promoted
Senior Analyst - Performance Attribution, Malaysia
Invartis ConsultingThrissur, IN
Job Location - Cyberjaya Malaysia.This role will require relocation to Malaysia.The position is not based in India.We are seeking to hire well experienced Techno-functional Investment Performance O...Show moreLast updated: 30+ days ago
Promoted
Implementation Specialist
HighRadiusThrissur, IN
The Consultant will be responsible for owning and executing HighRadius Cloud product implementations for Fortune 2000 clients.
The Consultant is responsible for delivering the project with good qual...Show moreLast updated: 16 days ago
Promoted
New!
Performance Marketing Manager
WPP Media Worldwidepalakkad, kerala, in
Every influential brand is built on more than ambition — it is built on intention.We craft strategies that respect the intelligence of consumers, honor the vision of our clients, and balance perfor...Show moreLast updated: 22 hours ago
Promoted
Presales Specialist
Peoplefymalappuram, kerala, in
We are looking for an experienced and dynamic Senior SCM Presales Consultant (Order Management) for one of our reputed client.
Anywhere in India (Pune, Mumbai, Bangalore, Hyderabad, Chennai, Gurgaon...Show moreLast updated: 14 days ago
Promoted
New!
Presales Specialist
Policybazaar for Businesspalakkad, India
Graduate in any discipline (preferably in Business, Marketing, or related fields).Collaborate with the sales team to develop and maintain a strong sales pipeline.
Track and monitor leads to ensure c...Show moreLast updated: 17 hours ago
Promoted
Performance Specialist
Genisys GroupPalakkad, IN
Key Requirement for the Position.Experience : 2+ years in managing paid search campaigns on Google Ads and / or Microsoft Ads.
Certifications : Google Ads Certification required; Microsoft Ads Accredita...Show moreLast updated: 1 day ago