Content Marketing ManagerAdverio - Growth Optimizers • Coimbatore, Republic Of India, IN
Content Marketing Manager
Adverio - Growth Optimizers • Coimbatore, Republic Of India, IN
3 days ago
Job descriptionAbout the CompanyAt Humantic AI, our mission is to humanize the internet. Our product is at the cutting-edge of AI, Psychology, and large-scale data. We believe that we have an opportunity (and even a responsibility) to personalize and humanize how people interact over the internet, and an opportunity to inspire far more trustworthy relationships online than it has ever been possible before. We currently focus on selling ‘buyer intelligence’ to sales teams. We provide previously impossible insights about the buyers to our users, which help them personalize every interaction and build trustworthy connections that otherwise would not be possible. Gartner has listed us as one of the only 5 Sales AI products that enterprise sales teams should use. We are taught as part of coursework at universities like Indiana University and Baylor University. Our customers include enterprises like AWS, NextEra Energy, and Cushman & Wakefield, and partners like Sandler. And we have just about started!ResponsibilitiesContent Strategy & Planning Own and execute Humantic AI’s content strategy aligned with marketing and sales goals.Develop a content calendar across blogs, LinkedIn, newsletters, webinars, product collateral and partner channels.Ensure all content reinforces the #BuyerFirst narrative and Humantic AI’s differentiation in the market.Content Creation & Distribution Write and edit long-form content : blogs, whitepapers, case studies, and ebooks.Produce thought-leadership content for the CEO and key executives.Create sales enablement content : one-pagers, pitch decks, playbooks.Work with design / creative teams to produce visuals, infographics, and videos.Repurpose content into multiple formats (e.G., blog → LinkedIn carousel → email snippet and AI Videos).Community & Social Media Manage Humantic AI’s social presence, especially on LinkedIn and X.Engage with sales and RevOps communities, amplifying Humantic’s thought leadership.Campaign & Demand Gen Support Collaborate with field marketing to fuel campaigns with content.Write copy for ads, landing pages, email nurture sequences, and event promotions.Support product launches with clear, compelling messaging.Analytics & Optimisation Track content performance (engagement, SEO rankings, MQL generation).Optimise existing content for SEO and lead gen.Double down on formats / channels that deliver pipeline impact.Collaboration Work closely with sales to capture customer stories, testimonials, and win themes.Partner with RevOps to measure the ROI of content.QualificationsWhat Really Matters Past proof of creating content that has made the world sit up and take notice. E-books that have been distributed broadly, case studies that stand out for their uniqueness, videos that have tens of thousands of views.Excellent written and verbal communication skills (duh!).Ability to tell even the most boring story interestingly. When coupled with the ability to spot interesting stories, that’s a superpower right there!Open to learning new skills and tools (We don’t expect you to write blogs with ChatGPT, but it would be foolish for an AI startup not to adopt tools that make us more productive– AI or otherwise).High on work ethic (with a laser-sharp focus on outcomes).Familiarity with Design tools such as Canva and AI video generation platforms such as Invideo.What Matters Somewhat At least 3-6 years of experience in writing content for a SaaS or AI organization.Familiar with using HubSpot.Passionate about AI and its potential in marketing.Creative Spirit.Comfortable working with Google Sheets for data management and analysis.If you run your own blog or are an established influencer on LinkedIn with more than 2% engagement rate.What Does Not Matter The school or college that you have gone to.Your scores and grades in school. Personality ExpectationsWe believe that it takes a certain type of personality to do a certain kind of role well. For this role, we expect someone who is driven by the fundamental values of ownership and accountability. Someone who wants to tell a story that the world will remember. Someone who is a deep thinker, gifted writer, and almost a virtuoso at bringing both together. Someone who is okay with working in ambiguity and adapts to experiment fails fast, and fails better. On the other side, there is only one thing that we care for apart from performance - your values. We have room for mistakes on the performance side;
we have no room for mistakes on your values.What Do We Look For?More than anything else, we look for exceptions. And accomplishments. Both across professional life as well as personal life. We believe that only a few people become great later in their lives. Those who become great have usually shown some signs of greatness, big or small, right from their early years. They probably did something great at school, something great during college, in their community, professional life, and so on. All of them do not have to be ‘usualBASE : INR 17 - 25 LPA || OTE : INR 22 - 30 LPA || ESOPs : 0.03 - 0.05%
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Content Marketing Manager • Coimbatore, Republic Of India, IN
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